Yield management.
Material type: TextPublication details: London : Continuum, 2000.Edition: 2nd ed. / edited by Anthony Ingold, Una McMahon-Beattie and Ian YeomanDescription: xiv, 345 p. : ill. ; 25 cmISBN:- 9780826448255:
- 0826448259
- 338.4068
- .Y53 2000
Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
General Lending | Carlow Campus Library General Lending | 338.4068 (Browse shelf(Opens below)) | 1 | Available | 47060 |
CW838
Previous ed.: London: Cassell, 1997.
Reprinted 2002, 2003.
CW083
Includes bibliographical references and index.
[PART 1 The principles of yield management] A strategic approach to yield management / Sheryl E. Kimes -- Economic theory of pricing for the hospitality and tourism industry / David A. Edgar -- Legal aspects / Mike Boella -- Quantitative aspects of yield management / Robert Raeside and David Windle
[PART 2 Models of yield management] Perspectives on pricing decision in the inclusive holiday industry / Eric Laws -- Defining yield management and measuring its impact on hotel performance / Peter Jones -- MERLIN: model to evaluate revenue and loadings for Intercity / Ian S. Hood
[PART 3 Decision support] Decision-making / Ian Yeoman and Anthony Ingold -- Productivity and yield management / Una McMahon-Beattie et al... -- Computerized yield management systems: lessons from the airline industry / Nick Johns -- Revenue management over the internet: a study of the Irish hotel industry / Breffni Noone and Neil Andrews -- The use of marketing information systems and yield management in the hospitality industry / Hilary Main
[PART 4 Service sector studies] Yield management and the airline industry / Anthony Ingold and Jeremy R. Huyton -- Yield management in budget airlines / Gerald L. Barlow -- Revenue management in Scottish visitor attractions / Anna Leask et al.... -- Yield management practices / Una McMahon-Beattie and Kevin Donaghy -- Application of yield management to the hotel industry / Jeremy R. Huyton and Sarah Thomas -- Yield management and the restaurant industry / Fiona Whelan-Ryan -- Capacity management in the cruise industry / Julian Hoseason -- Capacity management in the football industry / Gerald L. Barlow -- Conference sector capacity management / Jerry Hartley and Peter Rand
37.47