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Yield management.

Contributor(s): Material type: TextTextPublication details: London : Continuum, 2000.Edition: 2nd ed. / edited by Anthony Ingold, Una McMahon-Beattie and Ian YeomanDescription: xiv, 345 p. : ill. ; 25 cmISBN:
  • 9780826448255:
  • 0826448259
Subject(s): DDC classification:
  • 338.4068
LOC classification:
  • .Y53 2000
Contents:
Economic theory of pricing for the hospitality and tourism industry / David A. Edgar -- Legal aspects / Mike Boella -- Quantitative aspects of yield management / Robert Raeside and David Windle
Perspectives on pricing decision in the inclusive holiday industry / Eric Laws -- Defining yield management and measuring its impact on hotel performance / Peter Jones -- MERLIN: model to evaluate revenue and loadings for Intercity / Ian S. Hood
Computerized yield management systems: lessons from the airline industry / Nick Johns -- Revenue management over the internet: a study of the Irish hotel industry / Breffni Noone and Neil Andrews -- The use of marketing information systems and yield management in the hospitality industry / Hilary Main
Yield management and the airline industry / Anthony Ingold and Jeremy R. Huyton -- Yield management in budget airlines / Gerald L. Barlow -- Revenue management in Scottish visitor attractions / Anna Leask et al.... -- Yield management practices / Una McMahon-Beattie and Kevin Donaghy -- Application of yield management to the hotel industry / Jeremy R. Huyton and Sarah Thomas -- Yield management and the restaurant industry / Fiona Whelan-Ryan -- Capacity management in the cruise industry / Julian Hoseason -- Capacity management in the football industry / Gerald L. Barlow -- Conference sector capacity management / Jerry Hartley and Peter Rand
Holdings
Item type Current library Call number Copy number Status Date due Barcode
General Lending Carlow Campus Library General Lending 338.4068 (Browse shelf(Opens below)) 1 Available 47060

CW838

Previous ed.: London: Cassell, 1997.

Reprinted 2002, 2003.

CW083

Includes bibliographical references and index.

[PART 1 The principles of yield management] A strategic approach to yield management / Sheryl E. Kimes -- Economic theory of pricing for the hospitality and tourism industry / David A. Edgar -- Legal aspects / Mike Boella -- Quantitative aspects of yield management / Robert Raeside and David Windle

[PART 2 Models of yield management] Perspectives on pricing decision in the inclusive holiday industry / Eric Laws -- Defining yield management and measuring its impact on hotel performance / Peter Jones -- MERLIN: model to evaluate revenue and loadings for Intercity / Ian S. Hood

[PART 3 Decision support] Decision-making / Ian Yeoman and Anthony Ingold -- Productivity and yield management / Una McMahon-Beattie et al... -- Computerized yield management systems: lessons from the airline industry / Nick Johns -- Revenue management over the internet: a study of the Irish hotel industry / Breffni Noone and Neil Andrews -- The use of marketing information systems and yield management in the hospitality industry / Hilary Main

[PART 4 Service sector studies] Yield management and the airline industry / Anthony Ingold and Jeremy R. Huyton -- Yield management in budget airlines / Gerald L. Barlow -- Revenue management in Scottish visitor attractions / Anna Leask et al.... -- Yield management practices / Una McMahon-Beattie and Kevin Donaghy -- Application of yield management to the hotel industry / Jeremy R. Huyton and Sarah Thomas -- Yield management and the restaurant industry / Fiona Whelan-Ryan -- Capacity management in the cruise industry / Julian Hoseason -- Capacity management in the football industry / Gerald L. Barlow -- Conference sector capacity management / Jerry Hartley and Peter Rand

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