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The public relations strategic toolkit : an essential guide to successful public relations practice / Alison Theaker and Heather Yaxley.

By: Contributor(s): Material type: TextTextPublisher: Abingdon, Oxon ; New York, NY : Routledge, 2018Copyright date: ©2018Edition: Second editionDescription: xii, 417 pages ; 25 cm. ; pbkISBN:
  • 9781138678651
  • 1138678651
  • 9781138678675
  • 1138678678
  • 9781138678651:
Subject(s): DDC classification:
  • 659.2 23
Contents:
[Part 1: The profession] Introduction / Alison Theaker -- What is public relations? / Alison Theaker -- What do pr practitioners do? / Alison Theaker -- The pr industry and careers in it / Alison Theaker -- Professionalism and trends in pr / Alison Theaker.
[Part 2: Public relations planning] Situational analysis / Heather Yaxley -- Understanding public psychology / Heather Yaxley -- Setting objectives / Heather Yaxley -- Strategic campaign execution / Heather Yaxley -- Budgeting and resourcing / Heather Yaxley -- Monitoring and evaluation / Heather Yaxley.
[Part 3: Corporate communications] Brand management / Alison Theaker -- Effective media relations / Alison Theaker -- Risk, incidents, issues and crisis management / Heather Yaxley -- Corporate social responsibility / Alison Theaker -- International considerations / Alison Theaker -- Digital public relations / Heather Yaxley.
[Part 4: Stakeholder engagement] Political relations / Heather Yaxley -- Financial and investor relations / Heather Yaxley -- Internal communications / Alison Theaker -- Inter-organisational relationships / Heather Yaxley -- Community relations / Alison Theaker -- Consumer public relations / Alison Theaker.
Holdings
Item type Current library Call number Status Date due Barcode
General Lending Carlow Campus Library IN PROCESSING 659.2 (Browse shelf(Opens below)) Available 84503

Revised edition of the authors' The public relations strategic toolkit, 2012. 29.58 CW808

Includes bibliographical references and index.

[Part 1: The profession] Introduction / Alison Theaker -- What is public relations? / Alison Theaker -- What do pr practitioners do? / Alison Theaker -- The pr industry and careers in it / Alison Theaker -- Professionalism and trends in pr / Alison Theaker.

[Part 2: Public relations planning] Situational analysis / Heather Yaxley -- Understanding public psychology / Heather Yaxley -- Setting objectives / Heather Yaxley -- Strategic campaign execution / Heather Yaxley -- Budgeting and resourcing / Heather Yaxley -- Monitoring and evaluation / Heather Yaxley.

[Part 3: Corporate communications] Brand management / Alison Theaker -- Effective media relations / Alison Theaker -- Risk, incidents, issues and crisis management / Heather Yaxley -- Corporate social responsibility / Alison Theaker -- International considerations / Alison Theaker -- Digital public relations / Heather Yaxley.

[Part 4: Stakeholder engagement] Political relations / Heather Yaxley -- Financial and investor relations / Heather Yaxley -- Internal communications / Alison Theaker -- Inter-organisational relationships / Heather Yaxley -- Community relations / Alison Theaker -- Consumer public relations / Alison Theaker.

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