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Writing skills for public relations : style and technique for mainstream and social media / John Foster.

By: Contributor(s): Material type: TextTextSeries: PR in practice seriesPublication details: London ; Philadelphia : Kogan Page, 2012.Edition: 5th edDescription: xiv, 266 pages : illustrations ; 24 cm. ; pbkISBN:
  • 0749465433
  • 9780749465438
  • 9780749465438:
Subject(s): Genre/Form: DDC classification:
  • 808.066659
Contents:
The importance of style: an overview -- Trouble with plurals and possessives -- Making your mark -- Down with capitalism! -- Clichés, jargon and other worn words -- Is it easy to read? -- Headlines: making them work -- Dealing with figures and abbreviations -- Keep it short, simple and plain -- Social media: the x-factor for PR -- Writing for the media -- Captions: how to handle them -- Why editing matters -- Skills and styles for the office -- Traps, snare and pitfalls -- Americanisms: the differences -- The spoken word: pronunciation pointers -- Principles of presentation -- Writing for the web -- Tone: the linchpin of reputation -- Now it's annual report time -- Is it legal? -- Keep to the codes.
Holdings
Item type Current library Call number Copy number Status Date due Barcode
General Lending Carlow Campus Library General Lending 808.066659 (Browse shelf(Opens below)) 1 Available 80599

Revised edition of: Effective writing skills for public relations. 4th ed. c2008.

"CIPR."

CW808

Includes bibliographical references (pages 259-260) and index.

The importance of style: an overview -- Trouble with plurals and possessives -- Making your mark -- Down with capitalism! -- Clichés, jargon and other worn words -- Is it easy to read? -- Headlines: making them work -- Dealing with figures and abbreviations -- Keep it short, simple and plain -- Social media: the x-factor for PR -- Writing for the media -- Captions: how to handle them -- Why editing matters -- Skills and styles for the office -- Traps, snare and pitfalls -- Americanisms: the differences -- The spoken word: pronunciation pointers -- Principles of presentation -- Writing for the web -- Tone: the linchpin of reputation -- Now it's annual report time -- Is it legal? -- Keep to the codes.

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