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Consumer behaviour : a European outlook / Leon G. Schiffman, Leslie Lazar Kanuk and Håvard Hansen. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Harlow, England ; New York : Pearson Financial Times/Prentice Hall, 2012
Availability: Items available for loan: Carlow Campus Library (1)Call number: 658.8342.
Marketing management : a cultural perspective / edited by Lisa Peñaloza, Nil Toulouse and Luca M. Visconti. edited by Lisa Penaloza, Nil Toulouse and Luca M. Visconti. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Abingdon, Oxon ; New York : Routledge, 2012
Availability: Items available for loan: Carlow Campus Library (1)Call number: 658.8.
Quick win presentations : answers to your top 100 presentations questions / Elizabeth P. Tierney. by Series: Quickwin
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Cork : Oak Tree Press, 2012
Other title:
  • Presentations
Availability: Items available for loan: Carlow Campus Library (1)Call number: 658.452. Wexford Campus Library (2)Call number: 658.452, ...
The new strategic brand management : advanced insights and strategic thinking / Jean-Noël Kapferer. by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: London : Kogan Page, 2012
Availability: Items available for loan: Carlow Campus Library (1)Call number: 658.8343. Wexford Campus Library (1)Call number: 658.8343.
Marketing management / Philip Kotler ... [et al.]. by
Edition: 2nd European ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Harlow, Essex, England : Pearson Education, 2012
Availability: Items available for loan: Carlow Campus Library (3)Call number: 658.8, ... Wexford Campus Library (3)Call number: 658.8, ...
Webs of influence : the psychology of online persuasion : the secret strategies that make us click / Nathalie Nahai. by
Material type: Text Text; Format: print available online remote; Literary form: Not fiction
Publication details: Harlow : Pearson Business, 2012
Availability: No items available.
Webs of influence : the psychology of online persuasion : the secret strategies that make us click / Nathalie Nahai. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Harlow : Pearson Business, 2012
Availability: Items available for loan: Carlow Campus Library (1)Call number: 658.872. Not available: Wexford Campus Library: Checked out (1).
Marketing strategy & competitive positioning / Graham Hooley, Nigel F. Piercy, Brigitte Nicoulaud. by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Harlow, England ; New York : Pearson Financial Times/Prentice Hall, 2012
Other title:
  • Marketing strategy and competitive positioning
Availability: Items available for loan: Carlow Campus Library (1)Call number: 658.802.
Essentials of global marketing / Svend Hollensen. by
Edition: 2nd ed.
Material type: Text Text; Format: print available online remote; Literary form: Not fiction ; Audience: Specialized;
Publication details: Harlow : Pearson, 2012
Availability: Items available for loan: Carlow Campus Library (4)Call number: 658.848, ...
Packaging design : successful product branding from concept to shelf / Marianne Rosner Klimchuk and Sandra A. Krasovec. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Hoboken, New Jersey : Wiley, [2012]
Availability: Items available for loan: Wexford Campus Library (1)Call number: 688.823.
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