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Basic marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy. by Series: McGraw-Hill/Irwin series in marketing | McGraw-Hill/Irwin series in marketing
Edition: 15th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass., ; London : McGraw-Hill/Irwin : 2005
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Availability: Items available for loan: Carlow Campus Library (1)Call number: 658.8.
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Strategic marketing / David W. Cravens, Nigel F. Piercy. by Series: McGraw-Hill/Irwin series in marketing
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Boston, [Mass.] ; London : McGraw-Hill/Irwin, c2006
Online access:
Availability: Items available for loan: Carlow Campus Library (1)Call number: 658.802. Not available: Carlow Campus Library: Checked out (1).
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New products management / Merle Crawford, Anthony Di Benedetto. by Series:
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : McGraw-Hill/Irwin, c2006
Online access:
Availability: Items available for loan: Carlow Campus Library (1)Call number: 658.575.
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