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The psychology of consumer profiling in a digital age / Barrie Gunter.

By: Material type: TextTextSeries: Publisher: New York ; London : Routledge, Taylor & Francis Group, 2016Description: 257 pages ; 24 cm. ; casedISBN:
  • 1138957968 (hbk.)
  • 9781138957961 (hbk.)
  • 9781138957961:
Subject(s): DDC classification:
  • 658.834
Contents:
Personality psychology and consumer segmentation -- Custom-built psychographic consumer typologies -- The search for psychology-based predictors of purchase preferences -- Psychological profiles within demographics -- Global consumer profiling -- Profiling consumers for old and new media markets -- Psychological profiling and consumers' reactions to marketing campaigns -- Practicalities, pros and cons of psychological profiling.
Holdings
Item type Current library Call number Copy number Status Date due Barcode
General Lending Carlow Campus Library General Lending 658.834 (Browse shelf(Opens below)) 1 Available 80910
General Lending Carlow Campus Library General Lending 658.834 (Browse shelf(Opens below)) 1 Available 80911
General Lending Carlow Campus Library General Lending 658.834 (Browse shelf(Opens below)) 1 Available 80912
Short Loan Collection Carlow Campus Library Short Loan Collection 658.834 (Browse shelf(Opens below)) 1 Available 80913

CW819, CW908

Includes bibliographical references and index.

Personality psychology and consumer segmentation -- Custom-built psychographic consumer typologies -- The search for psychology-based predictors of purchase preferences -- Psychological profiles within demographics -- Global consumer profiling -- Profiling consumers for old and new media markets -- Psychological profiling and consumers' reactions to marketing campaigns -- Practicalities, pros and cons of psychological profiling.

88.27

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