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Marketing research; analysis and measurement [by] Peter M. Chisnall. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London, New York : McGraw-Hill, [1973]
Availability: Items available for loan: Wexford Campus Library (1)Call number: 658.83.
Low-cost marketing research : a guide for small businesses / Keith Gorton and Isobel Doole. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chichester [England] ; New York : Wiley, c1989
Availability: Items available for loan: Carlow Campus Library (1)Call number: 658.83.
Management information for marketing and sales / Tony Hines. by Series: CIM student workbook series. Marketing | Marketing series (London, England)
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford : Butterworth-Heinemann, 1995
Availability: Items available for loan: Carlow Campus Library (1)Call number: 658.802.
Understanding customers / Rosemary Phipps and Craig Simmons. by Series: CIM student workbook series. Marketing | Marketing series (London, England)
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford : Butterworth-Heinemann, 1995
Availability: Items available for loan: Carlow Campus Library (1)Call number: 658.812.
Consumer behaviour : a European perspective / Gerrit Antonides and W. Fred van Raaij. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : John Wiley, c1998
Availability: Items available for loan: Carlow Campus Library (1)Call number: 658.834094. Wexford Campus Library (1)Call number: 658.834094.
The business and marketing environment / Adrian Palmer and Bob Hartley. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : McGraw-Hill, c1999
Availability: Items available for loan: Carlow Campus Library (3)Call number: 658.8, ... Wexford Campus Library (1)Call number: 658.8.
Basic marketing research : applications to contemporary issues / Naresh K. Malhotra. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Upper Saddle River, N.J. : Prentice Hall, c2002
Availability: Items available for loan: Carlow Campus Library (4)Call number: 658.83, ... Wexford Campus Library (1)Call number: 658.83.
Inside information : making sense of marketing data / D.V.L. Smith & J.H. Fletcher. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Chichester : Wiley, c2001
Availability: Items available for loan: Carlow Campus Library (1)Call number: 658.83.
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