Normal view MARC view ISBD view

Hooley, Graham J.

Marketing strategy and competitive positioning. - 2nd ed / Graham J. Hooley, John A. Saunders, Nigel F. Piercy. - London : Prentice Hall Europe, 1998. - xiii, 482p ill., forms ; 24 cm. pbk.

Previous ed. published as: Competitive positioning / Graham J. Hooley and John Saunders. 1993.

Includes bibliographical references and indexes.

ISBN: 0133712532 9780133712537: £20.95

Subjects--Topical Terms:
Target marketing.
Marketing--Management
Business planning.
Marketing.
Business and Management.
Business strategy
Sales & marketing management
Sales & marketing
Business & Management

Dewey Class. No.: 658.802