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Marketing strategy and competitive positioning. (Record no. 16900)

MARC details
000 -LEADER
fixed length control field 01512nam a2200433 a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 020912s1998 enk 000 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0133712532
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780133712537:
Terms of availability £20.95
072 #7 - SUBJECT CATEGORY CODE
Subject category code KJC
Source thema
072 #7 - SUBJECT CATEGORY CODE
Subject category code KJMV7
Source thema
072 #7 - SUBJECT CATEGORY CODE
Subject category code KJS
Source thema
072 #7 - SUBJECT CATEGORY CODE
Subject category code KJ
Source thema
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.802
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Hooley, Graham J.
9 (RLIN) 22242
245 10 - TITLE STATEMENT
Title Marketing strategy and competitive positioning.
250 ## - EDITION STATEMENT
Edition statement 2nd ed /
Remainder of edition statement Graham J. Hooley, John A. Saunders, Nigel F. Piercy.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. London :
Name of publisher, distributor, etc. Prentice Hall Europe,
Date of publication, distribution, etc. 1998.
300 ## - PHYSICAL DESCRIPTION
Extent xiii, 482p
Other physical details ill., forms ;
Dimensions 24 cm.
Accompanying material pbk.
500 ## - GENERAL NOTE
General note Previous ed. published as: Competitive positioning / Graham J. Hooley and John Saunders. 1993.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and indexes.
590 ## - LOCAL NOTE (RLIN)
a 25.00
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Target marketing.
9 (RLIN) 9582
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Management
9 (RLIN) 5381
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Business planning.
9 (RLIN) 2644
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing.
9 (RLIN) 65098
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Business and Management.
Source of heading or term ukslc
9 (RLIN) 31536
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Business strategy
Source of heading or term thema
9 (RLIN) 65099
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Sales & marketing management
Source of heading or term thema
9 (RLIN) 65100
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Sales & marketing
Source of heading or term thema
9 (RLIN) 65101
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Business & Management
Source of heading or term thema
9 (RLIN) 65102
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Hooley, Graham J.
Title of a work Competitive positioning.
9 (RLIN) 65103
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Saunders, John A.,
Dates associated with a name 1946-
9 (RLIN) 21715
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Piercy, Nigel.
9 (RLIN) 17507
902 ## - LOCAL DATA ELEMENT B, LDB (RLIN)
a 161116
903 ## - LOCAL DATA ELEMENT C, LDC (RLIN)
a MARS
907 ## - LOCAL DATA ELEMENT G, LDG (RLIN)
a .b1018322x
b wgen
c -
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Suppress in OPAC 0
998 ## - LOCAL CONTROL INFORMATION (RLIN)
Operator's initials, OID (RLIN) 1
Cataloger's initials, CIN (RLIN) 020912
First Date, FD (RLIN) m
Local a
-- -
-- 0
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Total Renewals Full call number Barcode Date last seen Date last checked out Copy number Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification     Wexford Campus Library Wexford Campus Library Wexford General Lending 12/09/2002 25.00 11 4 658.802 41698 07/02/2020 29/01/2020 1 25.00 03/07/2017 General Lending
    Dewey Decimal Classification     Wexford Campus Library Wexford Campus Library Wexford General Lending 26/08/2005 25.00 5 2 658.802 48069 18/02/2019 13/02/2019 1 25.00 03/07/2017 General Lending

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