MARC details
000 -LEADER |
fixed length control field |
01512nam a2200433 a 4500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
020912s1998 enk 000 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0133712532 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780133712537: |
Terms of availability |
£20.95 |
072 #7 - SUBJECT CATEGORY CODE |
Subject category code |
KJC |
Source |
thema |
072 #7 - SUBJECT CATEGORY CODE |
Subject category code |
KJMV7 |
Source |
thema |
072 #7 - SUBJECT CATEGORY CODE |
Subject category code |
KJS |
Source |
thema |
072 #7 - SUBJECT CATEGORY CODE |
Subject category code |
KJ |
Source |
thema |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.802 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Hooley, Graham J. |
9 (RLIN) |
22242 |
245 10 - TITLE STATEMENT |
Title |
Marketing strategy and competitive positioning. |
250 ## - EDITION STATEMENT |
Edition statement |
2nd ed / |
Remainder of edition statement |
Graham J. Hooley, John A. Saunders, Nigel F. Piercy. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
London : |
Name of publisher, distributor, etc. |
Prentice Hall Europe, |
Date of publication, distribution, etc. |
1998. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xiii, 482p |
Other physical details |
ill., forms ; |
Dimensions |
24 cm. |
Accompanying material |
pbk. |
500 ## - GENERAL NOTE |
General note |
Previous ed. published as: Competitive positioning / Graham J. Hooley and John Saunders. 1993. |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc. note |
Includes bibliographical references and indexes. |
590 ## - LOCAL NOTE (RLIN) |
a |
25.00 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Target marketing. |
9 (RLIN) |
9582 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Marketing |
General subdivision |
Management |
9 (RLIN) |
5381 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Business planning. |
9 (RLIN) |
2644 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Marketing. |
9 (RLIN) |
65098 |
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Business and Management. |
Source of heading or term |
ukslc |
9 (RLIN) |
31536 |
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Business strategy |
Source of heading or term |
thema |
9 (RLIN) |
65099 |
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Sales & marketing management |
Source of heading or term |
thema |
9 (RLIN) |
65100 |
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Sales & marketing |
Source of heading or term |
thema |
9 (RLIN) |
65101 |
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Business & Management |
Source of heading or term |
thema |
9 (RLIN) |
65102 |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Hooley, Graham J. |
Title of a work |
Competitive positioning. |
9 (RLIN) |
65103 |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Saunders, John A., |
Dates associated with a name |
1946- |
9 (RLIN) |
21715 |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Piercy, Nigel. |
9 (RLIN) |
17507 |
902 ## - LOCAL DATA ELEMENT B, LDB (RLIN) |
a |
161116 |
903 ## - LOCAL DATA ELEMENT C, LDC (RLIN) |
a |
MARS |
907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
a |
.b1018322x |
b |
wgen |
c |
- |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Suppress in OPAC |
0 |
998 ## - LOCAL CONTROL INFORMATION (RLIN) |
Operator's initials, OID (RLIN) |
1 |
Cataloger's initials, CIN (RLIN) |
020912 |
First Date, FD (RLIN) |
m |
Local |
a |
-- |
- |
-- |
0 |