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Marketing strategy and competitive positioning.
Material type:
TextPublication details: London : Prentice Hall Europe, 1998.Edition: 2nd ed / Graham J. Hooley, John A. Saunders, Nigel F. PiercyDescription: xiii, 482p ill., forms ; 24 cm. pbkISBN: - 0133712532
- 9780133712537:
- 658.802
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| General Lending | Wexford Campus Library Wexford General Lending | 658.802 (Browse shelf(Opens below)) | 1 | Available | 48069 | |
| General Lending | Wexford Campus Library Wexford General Lending | 658.802 (Browse shelf(Opens below)) | 1 | Available | 41698 |
Previous ed. published as: Competitive positioning / Graham J. Hooley and John Saunders. 1993.
Includes bibliographical references and indexes.
25.00