Classifying services to gain strategic marketing insights
Lovelock, Christopher H.
Classifying services to gain strategic marketing insights [Journal article] / Christopher H. Lovelock - [American Marketing Association] - Journal article. - Readings in the Management & Marketing of Services selected by Rita Byrne. .
From: Journal of Marketing, Vol. 47, Summer 1983, pp.9-20 Reprinted in: 'Services marketing: text and readings',1996 Reprinted in: 'Managing services marketing : text and readings', 2nd ed.,1992 Reprinted in: 'Managing services: marketing, operations and human resources', 1988 CW083, CW121 CW838
Lovelock, Christopher H.
Classifying services to gain strategic marketing insights [Journal article] / Christopher H. Lovelock - [American Marketing Association] - Journal article. - Readings in the Management & Marketing of Services selected by Rita Byrne. .
From: Journal of Marketing, Vol. 47, Summer 1983, pp.9-20 Reprinted in: 'Services marketing: text and readings',1996 Reprinted in: 'Managing services marketing : text and readings', 2nd ed.,1992 Reprinted in: 'Managing services: marketing, operations and human resources', 1988 CW083, CW121 CW838
Lovelock, Christopher H.