Classifying services to gain strategic marketing insights [Journal article] / Christopher H. Lovelock
Material type:
TextSeries: Readings in the Management & Marketing of Services selected by Rita ByrnePublication details: [American Marketing Association]Description: Journal articleSubject(s): Online resources:
From: Journal of Marketing, Vol. 47, Summer 1983, pp.9-20
Reprinted in: 'Services marketing: text and readings',1996
Reprinted in: 'Managing services marketing : text and readings', 2nd ed.,1992
Reprinted in: 'Managing services: marketing, operations and human resources', 1988
CW083, CW121
CW838