Classifying services to gain strategic marketing insights (Record no. 17886)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01584nam a2200313 a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20201215152907.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 030703s xx 000 0 eng d |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Lovelock, Christopher H. |
| 9 (RLIN) | 68209 |
| 245 10 - TITLE STATEMENT | |
| Title | Classifying services to gain strategic marketing insights |
| Medium | [Journal article] / |
| Statement of responsibility, etc. | Christopher H. Lovelock |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | [American Marketing Association] |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | Journal article. |
| 490 #0 - SERIES STATEMENT | |
| Series statement | Readings in the Management & Marketing of Services selected by Rita Byrne. |
| 500 ## - GENERAL NOTE | |
| General note | From: Journal of Marketing, Vol. 47, Summer 1983, pp.9-20 |
| 500 ## - GENERAL NOTE | |
| General note | Reprinted in: 'Services marketing: text and readings',1996 |
| 500 ## - GENERAL NOTE | |
| General note | Reprinted in: 'Managing services marketing : text and readings', 2nd ed.,1992 |
| 500 ## - GENERAL NOTE | |
| General note | Reprinted in: 'Managing services: marketing, operations and human resources', 1988 |
| 500 ## - GENERAL NOTE | |
| General note | CW083, CW121 |
| 500 ## - GENERAL NOTE | |
| General note | CW838 |
| 600 10 - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | Lovelock, Christopher H. |
| 9 (RLIN) | 68209 |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://libsearch.itcarlow.ie/cgi-bin/koha/opac-detail.pl?biblionumber=8624">https://libsearch.itcarlow.ie/cgi-bin/koha/opac-detail.pl?biblionumber=8624</a> |
| Link text | Check library holdings for a reprint of this article |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://ezproxy.itcarlow.ie/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=4999799&site=ehost-live">https://ezproxy.itcarlow.ie/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=4999799&site=ehost-live</a> |
| Link text | Read this article online via the Business Source Complete Database |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Link text | Send a message to library staff if access to this online resource is unavailable |
| Uniform Resource Identifier | <a href="mailto:libdesk@itcarlow.ie?subject=Resource%20unavailable">mailto:libdesk@itcarlow.ie?subject=Resource%20unavailable</a> |
| 902 ## - LOCAL DATA ELEMENT B, LDB (RLIN) | |
| a | 160106 |
| 903 ## - LOCAL DATA ELEMENT C, LDC (RLIN) | |
| a | MARS |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) | |
| a | .b10194411 |
| b | cgen |
| c | - |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Suppress in OPAC | 0 |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| Operator's initials, OID (RLIN) | 1 |
| Cataloger's initials, CIN (RLIN) | 030703 |
| First Date, FD (RLIN) | d |
| Local | a |
| -- | - |
| -- | 0 |
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