Public relations : a practical approach /
Gunning, Ellen.
Public relations : a practical approach / Ellen Gunning. - [Dublin] : Gill & Macmillan, [2003] - xvi, 494 p. ; 24 cm. ; pbk.
CW123 CW808
Includes index.
PR foundations -- PR & media -- PR events -- Structures, roles and approaches -- Specialist areas -- PR in the Twenty-first century -- Examinations.
This title covers topics from photo-calls and press releases, to crisis management, financial PR, public consultation and the future of the industry. It mixes practical advice with contemporary practice and offers examples, case studies and references to Irish PR issues. It uses Irish examples, quotes Irish practitioners and case studies, looks at contemporary trends in Irish consultancy and in-house practice and is geared to an Irish market, but includes references to international practice.
0717134571 9780717134571: £32.99
Public relations--Ireland
Public relations.
Public relations--Ireland--Case studies
Business and Management.
Public relations
659.2
Public relations : a practical approach / Ellen Gunning. - [Dublin] : Gill & Macmillan, [2003] - xvi, 494 p. ; 24 cm. ; pbk.
CW123 CW808
Includes index.
PR foundations -- PR & media -- PR events -- Structures, roles and approaches -- Specialist areas -- PR in the Twenty-first century -- Examinations.
This title covers topics from photo-calls and press releases, to crisis management, financial PR, public consultation and the future of the industry. It mixes practical advice with contemporary practice and offers examples, case studies and references to Irish PR issues. It uses Irish examples, quotes Irish practitioners and case studies, looks at contemporary trends in Irish consultancy and in-house practice and is geared to an Irish market, but includes references to international practice.
0717134571 9780717134571: £32.99
Public relations--Ireland
Public relations.
Public relations--Ireland--Case studies
Business and Management.
Public relations
659.2