Public relations : a practical approach / Ellen Gunning.
Material type:
TextPublication details: [Dublin] : Gill & Macmillan, [2003]Description: xvi, 494 p. ; 24 cm. ; pbkISBN: - 0717134571
- 9780717134571:
- 659.2
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| General Lending | Carlow Campus Library General Lending | 659.2 (Browse shelf(Opens below)) | 1 | Available | 78530 | |
| General Lending | Carlow Campus Library General Lending | 659.2 (Browse shelf(Opens below)) | 1 | Available | 44890 | |
| General Lending | Carlow Campus Library General Lending | 659.2 (Browse shelf(Opens below)) | 1 | Available | 44892 | |
| General Lending | Wexford Campus Library Wexford General Lending | 659.2 (Browse shelf(Opens below)) | 1 | Available | 51260 |
CW123
CW808
Includes index.
PR foundations -- PR & media -- PR events -- Structures, roles and approaches -- Specialist areas -- PR in the Twenty-first century -- Examinations.
This title covers topics from photo-calls and press releases, to crisis management, financial PR, public consultation and the future of the industry. It mixes practical advice with contemporary practice and offers examples, case studies and references to Irish PR issues. It uses Irish examples, quotes Irish practitioners and case studies, looks at contemporary trends in Irish consultancy and in-house practice and is geared to an Irish market, but includes references to international practice.
48.42