MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01610cam a2200337 a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
031104s2015 ie 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0717134571 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780717134571: |
| Terms of availability |
£32.99 |
| 072 #7 - SUBJECT CATEGORY CODE |
|---|
| Subject category code |
KJSP |
| Source |
thema |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
659.2 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Gunning, Ellen. |
| 9 (RLIN) |
75289 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Public relations : |
| Remainder of title |
a practical approach / |
| Statement of responsibility, etc. |
Ellen Gunning. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
[Dublin] : |
| Name of publisher, distributor, etc. |
Gill & Macmillan, |
| Date of publication, distribution, etc. |
[2003] |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xvi, 494 p. ; |
| Dimensions |
24 cm. ; |
| Accompanying material |
pbk. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
CW123 |
| 500 ## - GENERAL NOTE |
|---|
| General note |
CW808 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes index. |
| 505 2# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
PR foundations -- PR & media -- PR events -- Structures, roles and approaches -- Specialist areas -- PR in the Twenty-first century -- Examinations. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
This title covers topics from photo-calls and press releases, to crisis management, financial PR, public consultation and the future of the industry. It mixes practical advice with contemporary practice and offers examples, case studies and references to Irish PR issues. It uses Irish examples, quotes Irish practitioners and case studies, looks at contemporary trends in Irish consultancy and in-house practice and is geared to an Irish market, but includes references to international practice. |
| 590 ## - LOCAL NOTE (RLIN) |
|---|
| a |
48.42 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Public relations |
| Geographic subdivision |
Ireland |
| 9 (RLIN) |
43207 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Public relations. |
| 9 (RLIN) |
75290 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Public relations |
| Geographic subdivision |
Ireland |
| Form subdivision |
Case studies |
| 9 (RLIN) |
75291 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Business and Management. |
| Source of heading or term |
ukslc |
| 9 (RLIN) |
31536 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Public relations |
| Source of heading or term |
thema |
| 9 (RLIN) |
75290 |
| 902 ## - LOCAL DATA ELEMENT B, LDB (RLIN) |
|---|
| a |
170517 |
| 903 ## - LOCAL DATA ELEMENT C, LDC (RLIN) |
|---|
| a |
MARS |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
|---|
| a |
.b10236673 |
| b |
multi |
| c |
- |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Suppress in OPAC |
0 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| Operator's initials, OID (RLIN) |
6 |
| Cataloger's initials, CIN (RLIN) |
041104 |
| First Date, FD (RLIN) |
m |
| Local |
a |
| -- |
- |
| -- |
0 |