Normal view MARC view ISBD view

Smith, Ronald D., 1948-

Strategic planning for public relations / Ronald D. Smith. - 2nd ed. - Mahwah, N.J. ; London : Lawrence Erlbaum, 2005. - xvii, 382 p. ; 24 cm.

CW808 CW123

Includes bibliographical references (p. 352-360) and index.

Analyzing the situation -- Analyzing the organization -- Analyzing the publics -- Establishing goals and objectives -- Formulating action and response strategies -- Using effective communication -- Choosing communication tactics -- Implementing the strategic plan -- Evaluating the strategic plan.

ISBN: 9780805852394: No price 0805852395 (pbk)

LCCN: 2004014291

Subjects--Topical Terms:
Strategic planning.
Public relations.
Business and Management.
Public relations
Communication studies
Business & Management

LC Class. No.: / .S77 2004

Dewey Class. No.: 659.2