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Strategic planning for public relations / (Record no. 25502)

MARC details
000 -LEADER
fixed length control field 01630nam a2200457 a 4500
001 - CONTROL NUMBER
control field BDZ0006201323
003 - CONTROL NUMBER IDENTIFIER
control field StDuBDS
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20201215154358.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 040514s2005 nju f b 001|0|eng d
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2004014291
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780805852394:
Terms of availability No price
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0805852395 (pbk)
040 ## - CATALOGING SOURCE
Original cataloging agency StDuBDS
Language of cataloging eng
Transcribing agency StDuBDS
Modifying agency StDuBDSZ
042 ## - AUTHENTICATION CODE
Authentication code pcc
050 #4 - LIBRARY OF CONGRESS CALL NUMBER
Item number .S77 2004
072 #7 - SUBJECT CATEGORY CODE
Subject category code BUS
Source ukslc
072 #7 - SUBJECT CATEGORY CODE
Subject category code KJSP
Source thema
072 #7 - SUBJECT CATEGORY CODE
Subject category code GTC
Source thema
072 #7 - SUBJECT CATEGORY CODE
Subject category code KJ
Source thema
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.2
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Smith, Ronald D.,
Dates associated with a name 1948-
9 (RLIN) 85005
245 10 - TITLE STATEMENT
Title Strategic planning for public relations /
Statement of responsibility, etc. Ronald D. Smith.
250 ## - EDITION STATEMENT
Edition statement 2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Mahwah, N.J. ;
-- London :
Name of publisher, distributor, etc. Lawrence Erlbaum,
Date of publication, distribution, etc. 2005.
300 ## - PHYSICAL DESCRIPTION
Extent xvii, 382 p. ;
Dimensions 24 cm.
500 ## - GENERAL NOTE
General note CW808
500 ## - GENERAL NOTE
General note CW123
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references (p. 352-360) and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Analyzing the situation -- Analyzing the organization -- Analyzing the publics -- Establishing goals and objectives -- Formulating action and response strategies -- Using effective communication -- Choosing communication tactics -- Implementing the strategic plan -- Evaluating the strategic plan.
590 ## - LOCAL NOTE (RLIN)
a 53.92
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Strategic planning.
9 (RLIN) 7828
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Public relations.
9 (RLIN) 85006
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Business and Management.
Source of heading or term ukslc
9 (RLIN) 31536
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Public relations
Source of heading or term thema
9 (RLIN) 85006
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Communication studies
Source of heading or term thema
9 (RLIN) 85007
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Business & Management
Source of heading or term thema
9 (RLIN) 85008
902 ## - LOCAL DATA ELEMENT B, LDB (RLIN)
a 161017
907 ## - LOCAL DATA ELEMENT G, LDG (RLIN)
a .b10271909
b cgen
c -
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Suppress in OPAC 0
998 ## - LOCAL CONTROL INFORMATION (RLIN)
Operator's initials, OID (RLIN) 0
Cataloger's initials, CIN (RLIN) 060221
First Date, FD (RLIN) m
Local a
-- -
-- 0
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Total Renewals Full call number Barcode Date last seen Date last checked out Copy number Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification     Carlow Campus Library Carlow Campus Library General Lending 21/02/2006 53.92 6 4 659.2 49770 06/12/2018 03/12/2018 1 53.92 03/07/2017 General Lending

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