MARC details
000 -LEADER |
fixed length control field |
01630nam a2200457 a 4500 |
001 - CONTROL NUMBER |
control field |
BDZ0006201323 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
StDuBDS |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20201215154358.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
040514s2005 nju f b 001|0|eng d |
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
LC control number |
2004014291 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780805852394: |
Terms of availability |
No price |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0805852395 (pbk) |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
StDuBDS |
Language of cataloging |
eng |
Transcribing agency |
StDuBDS |
Modifying agency |
StDuBDSZ |
042 ## - AUTHENTICATION CODE |
Authentication code |
pcc |
050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
Item number |
.S77 2004 |
072 #7 - SUBJECT CATEGORY CODE |
Subject category code |
BUS |
Source |
ukslc |
072 #7 - SUBJECT CATEGORY CODE |
Subject category code |
KJSP |
Source |
thema |
072 #7 - SUBJECT CATEGORY CODE |
Subject category code |
GTC |
Source |
thema |
072 #7 - SUBJECT CATEGORY CODE |
Subject category code |
KJ |
Source |
thema |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
659.2 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Smith, Ronald D., |
Dates associated with a name |
1948- |
9 (RLIN) |
85005 |
245 10 - TITLE STATEMENT |
Title |
Strategic planning for public relations / |
Statement of responsibility, etc. |
Ronald D. Smith. |
250 ## - EDITION STATEMENT |
Edition statement |
2nd ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
Mahwah, N.J. ; |
-- |
London : |
Name of publisher, distributor, etc. |
Lawrence Erlbaum, |
Date of publication, distribution, etc. |
2005. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xvii, 382 p. ; |
Dimensions |
24 cm. |
500 ## - GENERAL NOTE |
General note |
CW808 |
500 ## - GENERAL NOTE |
General note |
CW123 |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc. note |
Includes bibliographical references (p. 352-360) and index. |
505 0# - FORMATTED CONTENTS NOTE |
Formatted contents note |
Analyzing the situation -- Analyzing the organization -- Analyzing the publics -- Establishing goals and objectives -- Formulating action and response strategies -- Using effective communication -- Choosing communication tactics -- Implementing the strategic plan -- Evaluating the strategic plan. |
590 ## - LOCAL NOTE (RLIN) |
a |
53.92 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Strategic planning. |
9 (RLIN) |
7828 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Public relations. |
9 (RLIN) |
85006 |
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Business and Management. |
Source of heading or term |
ukslc |
9 (RLIN) |
31536 |
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Public relations |
Source of heading or term |
thema |
9 (RLIN) |
85006 |
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Communication studies |
Source of heading or term |
thema |
9 (RLIN) |
85007 |
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Business & Management |
Source of heading or term |
thema |
9 (RLIN) |
85008 |
902 ## - LOCAL DATA ELEMENT B, LDB (RLIN) |
a |
161017 |
907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
a |
.b10271909 |
b |
cgen |
c |
- |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Suppress in OPAC |
0 |
998 ## - LOCAL CONTROL INFORMATION (RLIN) |
Operator's initials, OID (RLIN) |
0 |
Cataloger's initials, CIN (RLIN) |
060221 |
First Date, FD (RLIN) |
m |
Local |
a |
-- |
- |
-- |
0 |