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Strategic planning for public relations / Ronald D. Smith.

By: Material type: TextTextPublication details: Mahwah, N.J. ; London : Lawrence Erlbaum, 2005.Edition: 2nd edDescription: xvii, 382 p. ; 24 cmISBN:
  • 9780805852394:
  • 0805852395 (pbk)
Subject(s): DDC classification:
  • 659.2
LOC classification:
  • .S77 2004
Contents:
Analyzing the situation -- Analyzing the organization -- Analyzing the publics -- Establishing goals and objectives -- Formulating action and response strategies -- Using effective communication -- Choosing communication tactics -- Implementing the strategic plan -- Evaluating the strategic plan.
Holdings
Item type Current library Call number Copy number Status Date due Barcode
General Lending Carlow Campus Library General Lending 659.2 (Browse shelf(Opens below)) 1 Available 49770

CW808

CW123

Includes bibliographical references (p. 352-360) and index.

Analyzing the situation -- Analyzing the organization -- Analyzing the publics -- Establishing goals and objectives -- Formulating action and response strategies -- Using effective communication -- Choosing communication tactics -- Implementing the strategic plan -- Evaluating the strategic plan.

53.92

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