Strategic planning for public relations / Ronald D. Smith.
Material type:![Text](/opac-tmpl/lib/famfamfam/BK.png)
- 9780805852394:
- 0805852395 (pbk)
- 659.2
- .S77 2004
Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
General Lending | Carlow Campus Library General Lending | 659.2 (Browse shelf(Opens below)) | 1 | Available | 49770 |
CW808
CW123
Includes bibliographical references (p. 352-360) and index.
Analyzing the situation -- Analyzing the organization -- Analyzing the publics -- Establishing goals and objectives -- Formulating action and response strategies -- Using effective communication -- Choosing communication tactics -- Implementing the strategic plan -- Evaluating the strategic plan.
53.92