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Clow, Kenneth E.

Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack. - 3rd ed. - Upper Saddle River, N.J. : Pearson Prentice Hall, c2007. - xxiii, 515 p. : ill. (chiefly col.) ; 28 cm.

CW948 CW707, CW808, CW818, CW906, CW916

Includes bibliographical references and index.

ISBN: 9780131866225: £62.99 0131866222

LCCN: 2005053527

Subjects--Topical Terms:
Advertising.
Communication in marketing.
Business and Management.
Business communication & presentation
Sales & marketing management
Advertising

LC Class. No.: / .C58 2007

Dewey Class. No.: 659.1