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Integrated advertising, promotion, and marketing communications / (Record no. 30619)

MARC details
000 -LEADER
fixed length control field 01742nam a2200493 a 4500
001 - CONTROL NUMBER
control field BDZ0006890374
003 - CONTROL NUMBER IDENTIFIER
control field StDuBDS
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20201209145037.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 060428s2007 njua f b 001 0 eng d
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2005053527
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780131866225:
Terms of availability £62.99
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0131866222
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)61448283
040 ## - CATALOGING SOURCE
Original cataloging agency StDuBDS
Transcribing agency StDuBDS
Modifying agency StDuBDSZ
042 ## - AUTHENTICATION CODE
Authentication code pcc
050 #0 - LIBRARY OF CONGRESS CALL NUMBER
Item number .C58 2007
072 #7 - SUBJECT CATEGORY CODE
Subject category code BUS
Source ukslc
072 #7 - SUBJECT CATEGORY CODE
Subject category code KJP
Source thema
072 #7 - SUBJECT CATEGORY CODE
Subject category code KJMV7
Source thema
072 #7 - SUBJECT CATEGORY CODE
Subject category code KJSA
Source thema
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Clow, Kenneth E.
245 10 - TITLE STATEMENT
Title Integrated advertising, promotion, and marketing communications /
Statement of responsibility, etc. Kenneth E. Clow, Donald Baack.
250 ## - EDITION STATEMENT
Edition statement 3rd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Upper Saddle River, N.J. :
Name of publisher, distributor, etc. Pearson Prentice Hall,
Date of publication, distribution, etc. c2007.
300 ## - PHYSICAL DESCRIPTION
Extent xxiii, 515 p. :
Other physical details ill. (chiefly col.) ;
Dimensions 28 cm.
500 ## - GENERAL NOTE
General note CW948
500 ## - GENERAL NOTE
General note CW707, CW808, CW818, CW906, CW916
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
590 ## - LOCAL NOTE (RLIN)
a 74.59
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Communication in marketing.
9 (RLIN) 2415
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Business and Management.
Source of heading or term ukslc
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Business communication & presentation
Source of heading or term thema
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Sales & marketing management
Source of heading or term thema
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising
Source of heading or term thema
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Baack, Donald.
856 41 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="http://www.pearsonhighered.com/educator/academic/product/0,3110,0131866222,00.html">http://www.pearsonhighered.com/educator/academic/product/0,3110,0131866222,00.html</a>
Link text Link to the PUBLISHER DESCRIPTION for this publication
856 41 - ELECTRONIC LOCATION AND ACCESS
Link text Send a message to library staff if access to this online resource is unavailable.
Uniform Resource Identifier <a href="mailto:libdesk@itcarlow.ie?subject=Resource%20unavailable">mailto:libdesk@itcarlow.ie?subject=Resource%20unavailable</a>
902 ## - LOCAL DATA ELEMENT B, LDB (RLIN)
a 160808
907 ## - LOCAL DATA ELEMENT G, LDG (RLIN)
a .b10323892
b cgen
c -
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Suppress in OPAC 0
998 ## - LOCAL CONTROL INFORMATION (RLIN)
Operator's initials, OID (RLIN) 0
Cataloger's initials, CIN (RLIN) 080216
First Date, FD (RLIN) m
Local a
-- -
-- 0
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Total Renewals Full call number Barcode Date last seen Copy number Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification     Carlow Campus Library Carlow Campus Library General Lending 16/02/2008 74.59 10 2 659.1 56133 03/07/2017 1 74.59 03/07/2017 General Lending

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