Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack.

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Material type: Text

TextPublication details: Upper Saddle River, N.J. : Pearson Prentice Hall, c2007.Edition: 3rd edDescription: xxiii, 515 p. : ill. (chiefly col.) ; 28 cmISBN:

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
General Lending	Carlow Campus Library General Lending	659.1 (Browse shelf(Opens below))	1	Available		56133

CW948

CW707, CW808, CW818, CW906, CW916

Includes bibliographical references and index.

74.59