Direct marketing : an integrated approach /
McDonald, William J.
Direct marketing : an integrated approach / William J. McDonald. - Boston : Irwin/McGraw-Hill, c1998. - xviii, 532 p. : ill. ; 25 cm. ; pbk. - Irwin/McGraw-Hill series in marketing .
Includes bibliographical references and index.
0256197830 9780256197839 0071159517 9780071159517
97027343
Direct marketing.
Direct marketing--Case studies
Sales & marketing
658.84
Direct marketing : an integrated approach / William J. McDonald. - Boston : Irwin/McGraw-Hill, c1998. - xviii, 532 p. : ill. ; 25 cm. ; pbk. - Irwin/McGraw-Hill series in marketing .
Includes bibliographical references and index.
0256197830 9780256197839 0071159517 9780071159517
97027343
Direct marketing.
Direct marketing--Case studies
Sales & marketing
658.84