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Direct marketing : an integrated approach / William J. McDonald.
Material type:
TextSeries: Irwin/McGraw-Hill series in marketingPublication details: Boston : Irwin/McGraw-Hill, c1998.Description: xviii, 532 p. : ill. ; 25 cm. ; pbkISBN: - 0256197830
- 9780256197839
- 0071159517
- 9780071159517
- 658.84
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| General Lending | Carlow Campus Library General Lending | 658.84 (Browse shelf(Opens below)) | 1 | Available | 62473 |
Includes bibliographical references and index.
20.00