Direct marketing : (Record no. 34672)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01082cam a2200349 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 37293290 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20190531160353.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 100713s1998 000 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 97027343 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0256197830 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780256197839 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0071159517 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780071159517 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)37293290 |
| Canceled/invalid control number | (OCoLC)42214465 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | UKM |
| -- | OCL |
| -- | BAKER |
| -- | NLGGC |
| -- | BTCTA |
| -- | LVB |
| -- | YDXCP |
| -- | OCLCG |
| 072 #7 - SUBJECT CATEGORY CODE | |
| Subject category code | KJS |
| Source | thema |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.84 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | McDonald, William J. |
| 245 10 - TITLE STATEMENT | |
| Title | Direct marketing : |
| Remainder of title | an integrated approach / |
| Statement of responsibility, etc. | William J. McDonald. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Boston : |
| Name of publisher, distributor, etc. | Irwin/McGraw-Hill, |
| Date of publication, distribution, etc. | c1998. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xviii, 532 p. : |
| Other physical details | ill. ; |
| Dimensions | 25 cm. ; |
| Accompanying material | pbk. |
| 490 #0 - SERIES STATEMENT | |
| Series statement | Irwin/McGraw-Hill series in marketing |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 590 ## - LOCAL NOTE (RLIN) | |
| a | 20.00 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Direct marketing. |
| 9 (RLIN) | 2900 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Direct marketing |
| Form subdivision | Case studies |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Sales & marketing |
| Source of heading or term | thema |
| 902 ## - LOCAL DATA ELEMENT B, LDB (RLIN) | |
| a | 160808 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) | |
| a | .b10365321 |
| b | cgen |
| c | - |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Suppress in OPAC | 0 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| Operator's initials, OID (RLIN) | 0 |
| Cataloger's initials, CIN (RLIN) | 100713 |
| First Date, FD (RLIN) | m |
| Local | a |
| -- | - |
| -- | 0 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last checked out | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Carlow Campus Library | Carlow Campus Library | General Lending | 13/07/2010 | 20.00 | 6 | 658.84 | 62473 | 04/12/2017 | 30/11/2017 | 1 | 20.00 | 03/07/2017 | General Lending |