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Breakenridge, Deirdre.

Social media and public relations : eight new practices for the PR professional / Deirdre K. Breakenridge. - Upper Saddle River, N.J. : Financial Times, c2012. - ix, 166 p. : ill. ; 23 cm.

CW808

Includes bibliographical references and index.

PR practice #1: The PR policymaker -- New practice #2: The internal collaboration generator -- New practice #3: The PR technology tester -- New practice #4: The communications (COMMS) organizer -- New practice #5: The pre-crisis doctor -- New practice #6: The relationship analyzer -- New practice #7: The reputation task force member -- New practice #8: The master of the metrics -- Using your new PR practices to become an influencer and change agent -- The future of PR and social media.

ISBN: 9780132983211: £10.99 0132983214

LCCN: 2012006991

Subjects--Topical Terms:
Public relations.
Social media.
Media Studies.
Public relations
Media studies
Sales & marketing
Social networking
E-commerce: business aspects
Ethical & social aspects of IT
Internet guides & online services

LC Class. No.: / .B74 2012

Dewey Class. No.: 659.2