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Social media and public relations : eight new practices for the PR professional / Deirdre K. Breakenridge.

By: Material type: TextTextPublication details: Upper Saddle River, N.J. : Financial Times, c2012.Description: ix, 166 p. : ill. ; 23 cmISBN:
  • 9780132983211:
  • 0132983214
Subject(s): DDC classification:
  • 659.2
LOC classification:
  • .B74 2012
Contents:
PR practice #1: The PR policymaker -- New practice #2: The internal collaboration generator -- New practice #3: The PR technology tester -- New practice #4: The communications (COMMS) organizer -- New practice #5: The pre-crisis doctor -- New practice #6: The relationship analyzer -- New practice #7: The reputation task force member -- New practice #8: The master of the metrics -- Using your new PR practices to become an influencer and change agent -- The future of PR and social media.
Holdings
Item type Current library Call number Copy number Status Date due Barcode
General Lending Carlow Campus Library General Lending 659.2 (Browse shelf(Opens below)) 1 Available 74835

CW808

Includes bibliographical references and index.

PR practice #1: The PR policymaker -- New practice #2: The internal collaboration generator -- New practice #3: The PR technology tester -- New practice #4: The communications (COMMS) organizer -- New practice #5: The pre-crisis doctor -- New practice #6: The relationship analyzer -- New practice #7: The reputation task force member -- New practice #8: The master of the metrics -- Using your new PR practices to become an influencer and change agent -- The future of PR and social media.

17.97

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