Social media and public relations : eight new practices for the PR professional / Deirdre K. Breakenridge.
Material type:![Text](/opac-tmpl/lib/famfamfam/BK.png)
- 9780132983211:
- 0132983214
- 659.2
- .B74 2012
Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
General Lending | Carlow Campus Library General Lending | 659.2 (Browse shelf(Opens below)) | 1 | Available | 74835 |
CW808
Includes bibliographical references and index.
PR practice #1: The PR policymaker -- New practice #2: The internal collaboration generator -- New practice #3: The PR technology tester -- New practice #4: The communications (COMMS) organizer -- New practice #5: The pre-crisis doctor -- New practice #6: The relationship analyzer -- New practice #7: The reputation task force member -- New practice #8: The master of the metrics -- Using your new PR practices to become an influencer and change agent -- The future of PR and social media.
17.97