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Social media and public relations : (Record no. 42382)

MARC details
000 -LEADER
fixed length control field 02058nam a2200529 a 4500
001 - CONTROL NUMBER
control field BDZ0016787984
003 - CONTROL NUMBER IDENTIFIER
control field StDuBDS
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20201209145422.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 120423s2012 njua f 001 0 eng|d
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2012006991
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780132983211:
Terms of availability £10.99
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0132983214
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)828614476
040 ## - CATALOGING SOURCE
Original cataloging agency StDuBDS
Transcribing agency StDuBDS
Modifying agency StDuBDSZ
050 #0 - LIBRARY OF CONGRESS CALL NUMBER
Item number .B74 2012
072 #7 - SUBJECT CATEGORY CODE
Subject category code MED
Source ukslc
072 #7 - SUBJECT CATEGORY CODE
Subject category code KJSP
Source thema
072 #7 - SUBJECT CATEGORY CODE
Subject category code JBCT
Source thema
072 #7 - SUBJECT CATEGORY CODE
Subject category code KJS
Source thema
072 #7 - SUBJECT CATEGORY CODE
Subject category code UDBS
Source thema
072 #7 - SUBJECT CATEGORY CODE
Subject category code KJE
Source thema
072 #7 - SUBJECT CATEGORY CODE
Subject category code UBJ
Source thema
072 #7 - SUBJECT CATEGORY CODE
Subject category code UDB
Source thema
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.2
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Breakenridge, Deirdre.
245 10 - TITLE STATEMENT
Title Social media and public relations :
Remainder of title eight new practices for the PR professional /
Statement of responsibility, etc. Deirdre K. Breakenridge.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Upper Saddle River, N.J. :
Name of publisher, distributor, etc. Financial Times,
Date of publication, distribution, etc. c2012.
300 ## - PHYSICAL DESCRIPTION
Extent ix, 166 p. :
Other physical details ill. ;
Dimensions 23 cm.
500 ## - GENERAL NOTE
General note CW808
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note PR practice #1: The PR policymaker -- New practice #2: The internal collaboration generator -- New practice #3: The PR technology tester -- New practice #4: The communications (COMMS) organizer -- New practice #5: The pre-crisis doctor -- New practice #6: The relationship analyzer -- New practice #7: The reputation task force member -- New practice #8: The master of the metrics -- Using your new PR practices to become an influencer and change agent -- The future of PR and social media.
590 ## - LOCAL NOTE (RLIN)
a 17.97
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Public relations.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Social media.
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Media Studies.
Source of heading or term ukslc
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Public relations
Source of heading or term thema
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Media studies
Source of heading or term thema
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Sales & marketing
Source of heading or term thema
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Social networking
Source of heading or term thema
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element E-commerce: business aspects
Source of heading or term thema
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Ethical & social aspects of IT
Source of heading or term thema
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Internet guides & online services
Source of heading or term thema
902 ## - LOCAL DATA ELEMENT B, LDB (RLIN)
a 161116
907 ## - LOCAL DATA ELEMENT G, LDG (RLIN)
a .b10444683
b cgen
c -
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Suppress in OPAC 0
998 ## - LOCAL CONTROL INFORMATION (RLIN)
Operator's initials, OID (RLIN) 0
Cataloger's initials, CIN (RLIN) 140408
First Date, FD (RLIN) m
Local a
-- -
-- 0
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Total Renewals Full call number Barcode Date last seen Date last checked out Copy number Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification     Carlow Campus Library Carlow Campus Library General Lending 08/04/2014 17.97 12 1 659.2 74835 12/03/2019 08/03/2019 1 17.97 03/07/2017 General Lending

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