MARC details
000 -LEADER |
fixed length control field |
02058nam a2200529 a 4500 |
001 - CONTROL NUMBER |
control field |
BDZ0016787984 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
StDuBDS |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20201209145422.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
120423s2012 njua f 001 0 eng|d |
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
LC control number |
2012006991 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780132983211: |
Terms of availability |
£10.99 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0132983214 |
035 ## - SYSTEM CONTROL NUMBER |
System control number |
(OCoLC)828614476 |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
StDuBDS |
Transcribing agency |
StDuBDS |
Modifying agency |
StDuBDSZ |
050 #0 - LIBRARY OF CONGRESS CALL NUMBER |
Item number |
.B74 2012 |
072 #7 - SUBJECT CATEGORY CODE |
Subject category code |
MED |
Source |
ukslc |
072 #7 - SUBJECT CATEGORY CODE |
Subject category code |
KJSP |
Source |
thema |
072 #7 - SUBJECT CATEGORY CODE |
Subject category code |
JBCT |
Source |
thema |
072 #7 - SUBJECT CATEGORY CODE |
Subject category code |
KJS |
Source |
thema |
072 #7 - SUBJECT CATEGORY CODE |
Subject category code |
UDBS |
Source |
thema |
072 #7 - SUBJECT CATEGORY CODE |
Subject category code |
KJE |
Source |
thema |
072 #7 - SUBJECT CATEGORY CODE |
Subject category code |
UBJ |
Source |
thema |
072 #7 - SUBJECT CATEGORY CODE |
Subject category code |
UDB |
Source |
thema |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
659.2 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Breakenridge, Deirdre. |
245 10 - TITLE STATEMENT |
Title |
Social media and public relations : |
Remainder of title |
eight new practices for the PR professional / |
Statement of responsibility, etc. |
Deirdre K. Breakenridge. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
Upper Saddle River, N.J. : |
Name of publisher, distributor, etc. |
Financial Times, |
Date of publication, distribution, etc. |
c2012. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
ix, 166 p. : |
Other physical details |
ill. ; |
Dimensions |
23 cm. |
500 ## - GENERAL NOTE |
General note |
CW808 |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc. note |
Includes bibliographical references and index. |
505 0# - FORMATTED CONTENTS NOTE |
Formatted contents note |
PR practice #1: The PR policymaker -- New practice #2: The internal collaboration generator -- New practice #3: The PR technology tester -- New practice #4: The communications (COMMS) organizer -- New practice #5: The pre-crisis doctor -- New practice #6: The relationship analyzer -- New practice #7: The reputation task force member -- New practice #8: The master of the metrics -- Using your new PR practices to become an influencer and change agent -- The future of PR and social media. |
590 ## - LOCAL NOTE (RLIN) |
a |
17.97 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Public relations. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Social media. |
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Media Studies. |
Source of heading or term |
ukslc |
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Public relations |
Source of heading or term |
thema |
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Media studies |
Source of heading or term |
thema |
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Sales & marketing |
Source of heading or term |
thema |
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Social networking |
Source of heading or term |
thema |
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
E-commerce: business aspects |
Source of heading or term |
thema |
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Ethical & social aspects of IT |
Source of heading or term |
thema |
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Internet guides & online services |
Source of heading or term |
thema |
902 ## - LOCAL DATA ELEMENT B, LDB (RLIN) |
a |
161116 |
907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
a |
.b10444683 |
b |
cgen |
c |
- |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Suppress in OPAC |
0 |
998 ## - LOCAL CONTROL INFORMATION (RLIN) |
Operator's initials, OID (RLIN) |
0 |
Cataloger's initials, CIN (RLIN) |
140408 |
First Date, FD (RLIN) |
m |
Local |
a |
-- |
- |
-- |
0 |