Marketing research : an integrated approach /
Wilson, Alan M.
Marketing research : an integrated approach / Alan Wilson. - Harlow : FT Prentice Hall, 2003. - xiv, 353 p. ; 25 cm.
Includes bibliographical references and index.
The role of marketing research and customer information in decision making -- The marketing research process -- Secondary data and customer databases -- Collecting observation data -- Collecting and analysing qualitative data -- Collecting quantitative data -- Designing questionnaires -- Sampling methods -- Analysing quantitative data -- Presenting the research results -- Marketing research in action: case histories -- Current issues in marketing research.
9780273651130 : No price 0273651137
2002027894
Marketing research.
Market research
658.83
Marketing research : an integrated approach / Alan Wilson. - Harlow : FT Prentice Hall, 2003. - xiv, 353 p. ; 25 cm.
Includes bibliographical references and index.
The role of marketing research and customer information in decision making -- The marketing research process -- Secondary data and customer databases -- Collecting observation data -- Collecting and analysing qualitative data -- Collecting quantitative data -- Designing questionnaires -- Sampling methods -- Analysing quantitative data -- Presenting the research results -- Marketing research in action: case histories -- Current issues in marketing research.
9780273651130 : No price 0273651137
2002027894
Marketing research.
Market research
658.83