Marketing research : (Record no. 45221)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01514cam a2200373 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | BDZ0002717755 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | StDuBDS |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20190531162859.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 031201s2003 enk 000 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2002027894 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780273651130 : |
| Terms of availability | No price |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0273651137 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)50205651 |
| Canceled/invalid control number | (OCoLC)48531608 |
| -- | (OCoLC)53193917 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | UkOxU |
| Modifying agency | Uk |
| -- | StDuBDSZ |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | pcc |
| 072 #7 - SUBJECT CATEGORY CODE | |
| Subject category code | KJSM |
| Source | thema |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Wilson, Alan M. |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing research : |
| Remainder of title | an integrated approach / |
| Statement of responsibility, etc. | Alan Wilson. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Harlow : |
| Name of publisher, distributor, etc. | FT Prentice Hall, |
| Date of publication, distribution, etc. | 2003. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiv, 353 p. ; |
| Dimensions | 25 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | The role of marketing research and customer information in decision making -- The marketing research process -- Secondary data and customer databases -- Collecting observation data -- Collecting and analysing qualitative data -- Collecting quantitative data -- Designing questionnaires -- Sampling methods -- Analysing quantitative data -- Presenting the research results -- Marketing research in action: case histories -- Current issues in marketing research. |
| 590 ## - LOCAL NOTE (RLIN) | |
| a | 25.00 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing research. |
| 9 (RLIN) | 5385 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Market research |
| Source of heading or term | thema |
| 902 ## - LOCAL DATA ELEMENT B, LDB (RLIN) | |
| a | 160808 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) | |
| a | .b10473415 |
| b | wwgen |
| c | - |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Suppress in OPAC | 0 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| Operator's initials, OID (RLIN) | 0 |
| Cataloger's initials, CIN (RLIN) | 151130 |
| First Date, FD (RLIN) | m |
| Local | a |
| -- | - |
| -- | 0 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Wicklow Campus Library | Wicklow Campus Library | Wicklow County Campus Lending | 30/11/2015 | 25.00 | 1 | 4 | 658.83 | 78819 | 03/07/2017 | 1 | 25.00 | 03/07/2017 | General Lending |