Marketing research : an integrated approach / Alan Wilson.
Material type:![Text](/opac-tmpl/lib/famfamfam/BK.png)
- 9780273651130 :
- 0273651137
- 658.83
Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
General Lending | Wicklow Campus Library Wicklow County Campus Lending | 658.83 (Browse shelf(Opens below)) | 1 | Available | 78819 |
Includes bibliographical references and index.
The role of marketing research and customer information in decision making -- The marketing research process -- Secondary data and customer databases -- Collecting observation data -- Collecting and analysing qualitative data -- Collecting quantitative data -- Designing questionnaires -- Sampling methods -- Analysing quantitative data -- Presenting the research results -- Marketing research in action: case histories -- Current issues in marketing research.
25.00