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Marketing research : an integrated approach / Alan Wilson.

By: Material type: TextTextPublication details: Harlow : FT Prentice Hall, 2003.Description: xiv, 353 p. ; 25 cmISBN:
  • 9780273651130 :
  • 0273651137
Subject(s): DDC classification:
  • 658.83
Contents:
The role of marketing research and customer information in decision making -- The marketing research process -- Secondary data and customer databases -- Collecting observation data -- Collecting and analysing qualitative data -- Collecting quantitative data -- Designing questionnaires -- Sampling methods -- Analysing quantitative data -- Presenting the research results -- Marketing research in action: case histories -- Current issues in marketing research.
Holdings
Item type Current library Call number Copy number Status Date due Barcode
General Lending Wicklow Campus Library Wicklow County Campus Lending 658.83 (Browse shelf(Opens below)) 1 Available 78819

Includes bibliographical references and index.

The role of marketing research and customer information in decision making -- The marketing research process -- Secondary data and customer databases -- Collecting observation data -- Collecting and analysing qualitative data -- Collecting quantitative data -- Designing questionnaires -- Sampling methods -- Analysing quantitative data -- Presenting the research results -- Marketing research in action: case histories -- Current issues in marketing research.

25.00

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