Thoughts on design /
Rand, Paul, 1914-1996
Thoughts on design / Paul Rand. - New Edition. - San Francisco : Chronicle Books, [2014] - 95 pages : illustrations ; 20 cm
"Original edition published by Wittenborn Schultz, New York, 1947. Third edition published by Studio Vista, London, 1970." CW088 CW089
The beautiful and the useful -- The designer's problem -- The symbol in advertising -- Versatility of the symbol -- The role of humor -- Imagination and the image -- Reader participation -- Yesterday and today -- Typographic form and expression.
One of the seminal texts of graphic design, Paul Rand's Thoughts on Design is now back in print for the first time since the 1970s. Writing at the height of his career, Rand articulated in his slender volume the pioneering vision that all design should seamlessly integrate form and function. This facsimile edition preserves Rand's original 1947 essay with the adjustments he made to its text and imagery for a revised printing in 1970 and adds only an informative and inspiring new foreword by design luminary Michael Bierut. As relevant today as it was when first published, this classic treatise is an indispensable addition to the library of every designer.
9780811875448: £12.99
2014035327
Design.
Commercial art.
Graphic design
Theory of art
/ .R3 2014
745.4
Thoughts on design / Paul Rand. - New Edition. - San Francisco : Chronicle Books, [2014] - 95 pages : illustrations ; 20 cm
"Original edition published by Wittenborn Schultz, New York, 1947. Third edition published by Studio Vista, London, 1970." CW088 CW089
The beautiful and the useful -- The designer's problem -- The symbol in advertising -- Versatility of the symbol -- The role of humor -- Imagination and the image -- Reader participation -- Yesterday and today -- Typographic form and expression.
One of the seminal texts of graphic design, Paul Rand's Thoughts on Design is now back in print for the first time since the 1970s. Writing at the height of his career, Rand articulated in his slender volume the pioneering vision that all design should seamlessly integrate form and function. This facsimile edition preserves Rand's original 1947 essay with the adjustments he made to its text and imagery for a revised printing in 1970 and adds only an informative and inspiring new foreword by design luminary Michael Bierut. As relevant today as it was when first published, this classic treatise is an indispensable addition to the library of every designer.
9780811875448: £12.99
2014035327
Design.
Commercial art.
Graphic design
Theory of art
/ .R3 2014
745.4