MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02270cam a2200457 i 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
BDZ0022854734 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
StDuBDS |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20201209145550.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
140904s2014 caua 000 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2014035327 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780811875448: |
| Terms of availability |
£12.99 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
StDuBDS |
| Language of cataloging |
eng |
| Transcribing agency |
StDuBDS |
| Modifying agency |
Uk |
| -- |
StDuBDSZ |
| Description conventions |
rda |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
pcc |
| 050 #0 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Item number |
.R3 2014 |
| 072 #7 - SUBJECT CATEGORY CODE |
|---|
| Subject category code |
AKC |
| Source |
thema |
| 072 #7 - SUBJECT CATEGORY CODE |
|---|
| Subject category code |
ABA |
| Source |
thema |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
745.4 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Rand, Paul, |
| Dates associated with a name |
1914-1996 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Thoughts on design / |
| Statement of responsibility, etc. |
Paul Rand. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
New Edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
San Francisco : |
| Name of publisher, distributor, etc. |
Chronicle Books, |
| Date of publication, distribution, etc. |
[2014] |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
San Francisco : |
| Name of producer, publisher, distributor, manufacturer |
Chronicle Books |
| Date of production, publication, distribution, manufacture, or copyright notice |
2014 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
95 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
20 cm |
| 336 ## - CONTENT TYPE |
|---|
| Content type code |
txt |
| 337 ## - MEDIA TYPE |
|---|
| Media type code |
n |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type code |
nc |
| 500 ## - GENERAL NOTE |
|---|
| General note |
"Original edition published by Wittenborn Schultz, New York, 1947. Third edition published by Studio Vista, London, 1970." |
| 500 ## - GENERAL NOTE |
|---|
| General note |
CW088 |
| 500 ## - GENERAL NOTE |
|---|
| General note |
CW089 |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
The beautiful and the useful -- The designer's problem -- The symbol in advertising -- Versatility of the symbol -- The role of humor -- Imagination and the image -- Reader participation -- Yesterday and today -- Typographic form and expression. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
One of the seminal texts of graphic design, Paul Rand's Thoughts on Design is now back in print for the first time since the 1970s. Writing at the height of his career, Rand articulated in his slender volume the pioneering vision that all design should seamlessly integrate form and function. This facsimile edition preserves Rand's original 1947 essay with the adjustments he made to its text and imagery for a revised printing in 1970 and adds only an informative and inspiring new foreword by design luminary Michael Bierut. As relevant today as it was when first published, this classic treatise is an indispensable addition to the library of every designer. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Design. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Commercial art. |
| 9 (RLIN) |
2383 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Graphic design |
| Source of heading or term |
thema |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Theory of art |
| Source of heading or term |
thema |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Bierut, Michael, |
| 902 ## - LOCAL DATA ELEMENT B, LDB (RLIN) |
|---|
| a |
160906 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
|---|
| a |
.b10482751 |
| b |
wgen |
| c |
- |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Suppress in OPAC |
0 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| Operator's initials, OID (RLIN) |
0 |
| Cataloger's initials, CIN (RLIN) |
160906 |
| First Date, FD (RLIN) |
m |
| Local |
a |
| -- |
- |
| -- |
0 |