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Thoughts on design / Paul Rand.

By: Contributor(s): Material type: TextTextPublisher: San Francisco : Chronicle Books 2014Edition: New EditionDescription: 95 pages : illustrations ; 20 cmContent type:
Media type:
Carrier type:
ISBN:
  • 9780811875448:
Subject(s): DDC classification:
  • 745.4
LOC classification:
  • .R3 2014
Contents:
The beautiful and the useful -- The designer's problem -- The symbol in advertising -- Versatility of the symbol -- The role of humor -- Imagination and the image -- Reader participation -- Yesterday and today -- Typographic form and expression.
Summary: One of the seminal texts of graphic design, Paul Rand's Thoughts on Design is now back in print for the first time since the 1970s. Writing at the height of his career, Rand articulated in his slender volume the pioneering vision that all design should seamlessly integrate form and function. This facsimile edition preserves Rand's original 1947 essay with the adjustments he made to its text and imagery for a revised printing in 1970 and adds only an informative and inspiring new foreword by design luminary Michael Bierut. As relevant today as it was when first published, this classic treatise is an indispensable addition to the library of every designer.
Holdings
Item type Current library Call number Status Date due Barcode
General Lending Wexford Campus Library Wexford General Lending 745.4 (Browse shelf(Opens below)) Available 80716
General Lending Wexford Campus Library Wexford General Lending 745.4 (Browse shelf(Opens below)) Available 80717

"Original edition published by Wittenborn Schultz, New York, 1947. Third edition published by Studio Vista, London, 1970."

CW088

CW089

The beautiful and the useful -- The designer's problem -- The symbol in advertising -- Versatility of the symbol -- The role of humor -- Imagination and the image -- Reader participation -- Yesterday and today -- Typographic form and expression.

One of the seminal texts of graphic design, Paul Rand's Thoughts on Design is now back in print for the first time since the 1970s. Writing at the height of his career, Rand articulated in his slender volume the pioneering vision that all design should seamlessly integrate form and function. This facsimile edition preserves Rand's original 1947 essay with the adjustments he made to its text and imagery for a revised printing in 1970 and adds only an informative and inspiring new foreword by design luminary Michael Bierut. As relevant today as it was when first published, this classic treatise is an indispensable addition to the library of every designer.

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