New product development : a reader /
New product development : a reader /
edited by Susan Hart.
- London : Dryden, c1996.
- xiv, 508p. : ill. ; 24 cm.
CW838 CW037, CW043
Includes bibliographical references and index.
[Pt. I: Success and failure in new product development] The dimensions of industrial new product success and failure / R. G. Cooper -- A study of success and failure in new product innovation: the case of the US electronics industry / Modesto A. Maidique and Billie Jo Zirger -- Successful product innovation in UK and US firms / Axel Johne and Patricia Snelson -- Dimensions of success in new product development: an exploratory investigation / Susan Hart [Pt. II: The strategic dimension of new product development] Defining the charter for product innovation / C. Merle Crawford -- The strategy-performance link in product innovation / Robert G. Cooper -- The product family and the dynamics of core capability / Marc H. Meyer and James M. Utterback -- Product development strategy: an integration of technology and marketing / Harry Nyström [Pt. III: New product development models] The multiple convergent processing model of new product development / Susan J. Hart and Michael J. Baker -- New product models: practice, shortcomings and desired improvements / Vijay Mahajan and Jerry Wind -- Concurrent product development for fast-track corporations / R. Ray Gehani -- Evaluating QFD's use in US firms as a process for developing products / Abbie Griffin [Pt. IV: The early stages of the new product development process] The voice of the customer / Abbie Griffin and John R. Hauser -- Generating and screening new product ideas / Linda Rochford -- Successful industrial products from customer ideas: presentation of a new customer-active paradigm with evidence and implications / Eric Von Hippel -- Do firms need a custom-designed new product screening model? / Ulrike de Brentani -- Concept Testing / William L. Moore [Pt. V: Later stages of the NPD process] New product forecasting models: directions for research and implementation / Vijay Mahajan and Jerry Wind -- Evaluating new products: a system, not an act / C. Merle Crawford -- New product testing: a review of techniques / Patricia Greenwald and Marshall Ottenfeld -- Problems in demand estimation for a new technology / Robert J. Thomas -- On improving the effectiveness of test marketing decisions / Madhav N.Segal and J. S. Johar [Pt. VI: The development of new services] Designing services that deliver / G. Lynn Shostack -- Success factors in developing new business services / Ulrike de Brentani -- Insurance product development: managing the changes / Axel Johne [Pt. VII: Organizational interfaces in new product development] Organizing for innovation / Michael Tushman and David Nadler -- Managing the R&D-Marketing interface / Ashok K. Gupta, S. P. Raj and David Wilemon -- Significance of project management structure on development success / Erik W. Larson and David H. Gobeli
9780030990090: No price 0030990092
New products.
Business and Management.
Research & development management
Business & Management
658.575
CW838 CW037, CW043
Includes bibliographical references and index.
[Pt. I: Success and failure in new product development] The dimensions of industrial new product success and failure / R. G. Cooper -- A study of success and failure in new product innovation: the case of the US electronics industry / Modesto A. Maidique and Billie Jo Zirger -- Successful product innovation in UK and US firms / Axel Johne and Patricia Snelson -- Dimensions of success in new product development: an exploratory investigation / Susan Hart [Pt. II: The strategic dimension of new product development] Defining the charter for product innovation / C. Merle Crawford -- The strategy-performance link in product innovation / Robert G. Cooper -- The product family and the dynamics of core capability / Marc H. Meyer and James M. Utterback -- Product development strategy: an integration of technology and marketing / Harry Nyström [Pt. III: New product development models] The multiple convergent processing model of new product development / Susan J. Hart and Michael J. Baker -- New product models: practice, shortcomings and desired improvements / Vijay Mahajan and Jerry Wind -- Concurrent product development for fast-track corporations / R. Ray Gehani -- Evaluating QFD's use in US firms as a process for developing products / Abbie Griffin [Pt. IV: The early stages of the new product development process] The voice of the customer / Abbie Griffin and John R. Hauser -- Generating and screening new product ideas / Linda Rochford -- Successful industrial products from customer ideas: presentation of a new customer-active paradigm with evidence and implications / Eric Von Hippel -- Do firms need a custom-designed new product screening model? / Ulrike de Brentani -- Concept Testing / William L. Moore [Pt. V: Later stages of the NPD process] New product forecasting models: directions for research and implementation / Vijay Mahajan and Jerry Wind -- Evaluating new products: a system, not an act / C. Merle Crawford -- New product testing: a review of techniques / Patricia Greenwald and Marshall Ottenfeld -- Problems in demand estimation for a new technology / Robert J. Thomas -- On improving the effectiveness of test marketing decisions / Madhav N.Segal and J. S. Johar [Pt. VI: The development of new services] Designing services that deliver / G. Lynn Shostack -- Success factors in developing new business services / Ulrike de Brentani -- Insurance product development: managing the changes / Axel Johne [Pt. VII: Organizational interfaces in new product development] Organizing for innovation / Michael Tushman and David Nadler -- Managing the R&D-Marketing interface / Ashok K. Gupta, S. P. Raj and David Wilemon -- Significance of project management structure on development success / Erik W. Larson and David H. Gobeli
9780030990090: No price 0030990092
New products.
Business and Management.
Research & development management
Business & Management
658.575