MARC details
| 000 -LEADER |
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| fixed length control field |
04009nam a2200469 a 4500 |
| 001 - CONTROL NUMBER |
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| control field |
BDZ0001613042 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
StDuBDS |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20201215151235.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
970528s1996 enka f b 001|0|eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9780030990090: |
| Terms of availability |
No price |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0030990092 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
StDuBDS |
| Language of cataloging |
eng |
| Transcribing agency |
StDuBDS |
| Modifying agency |
StDuBDSZ |
| 049 ## - LOCAL HOLDINGS (OCLC) |
|---|
| Holding library |
TIZA |
| Local codes |
27023 |
| 072 #7 - SUBJECT CATEGORY CODE |
|---|
| Subject category code |
BUS |
| Source |
ukslc |
| 072 #7 - SUBJECT CATEGORY CODE |
|---|
| Subject category code |
KJMV6 |
| Source |
thema |
| 072 #7 - SUBJECT CATEGORY CODE |
|---|
| Subject category code |
KJ |
| Source |
thema |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.575 |
| 245 00 - TITLE STATEMENT |
|---|
| Title |
New product development : |
| Remainder of title |
a reader / |
| Statement of responsibility, etc. |
edited by Susan Hart. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
London : |
| Name of publisher, distributor, etc. |
Dryden, |
| Date of publication, distribution, etc. |
c1996. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xiv, 508p. : |
| Other physical details |
ill. ; |
| Dimensions |
24 cm. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
CW838 |
| 500 ## - GENERAL NOTE |
|---|
| General note |
CW037, CW043 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 505 #0 - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
[Pt. I: Success and failure in new product development] |
| Title |
The dimensions of industrial new product success and failure / R. G. Cooper -- |
| -- |
A study of success and failure in new product innovation: the case of the US electronics industry / Modesto A. Maidique and Billie Jo Zirger -- |
| -- |
Successful product innovation in UK and US firms / Axel Johne and Patricia Snelson -- |
| -- |
Dimensions of success in new product development: an exploratory investigation / Susan Hart |
| 505 #0 - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
[Pt. II: The strategic dimension of new product development] |
| Title |
Defining the charter for product innovation / C. Merle Crawford -- |
| -- |
The strategy-performance link in product innovation / Robert G. Cooper -- |
| -- |
The product family and the dynamics of core capability / Marc H. Meyer and James M. Utterback -- |
| -- |
Product development strategy: an integration of technology and marketing / Harry Nyström |
| 505 #0 - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
[Pt. III: New product development models] |
| Title |
The multiple convergent processing model of new product development / Susan J. Hart and Michael J. Baker -- |
| -- |
New product models: practice, shortcomings and desired improvements / Vijay Mahajan and Jerry Wind -- |
| -- |
Concurrent product development for fast-track corporations / R. Ray Gehani -- |
| -- |
Evaluating QFD's use in US firms as a process for developing products / Abbie Griffin |
| 505 #0 - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
[Pt. IV: The early stages of the new product development process] |
| Title |
The voice of the customer / Abbie Griffin and John R. Hauser -- |
| -- |
Generating and screening new product ideas / Linda Rochford -- |
| -- |
Successful industrial products from customer ideas: presentation of a new customer-active paradigm with evidence and implications / Eric Von Hippel -- |
| -- |
Do firms need a custom-designed new product screening model? / Ulrike de Brentani -- |
| -- |
Concept Testing / William L. Moore |
| 505 #0 - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
[Pt. V: Later stages of the NPD process] |
| Title |
New product forecasting models: directions for research and implementation / Vijay Mahajan and Jerry Wind -- |
| -- |
Evaluating new products: a system, not an act / C. Merle Crawford -- |
| -- |
New product testing: a review of techniques / Patricia Greenwald and Marshall Ottenfeld -- |
| -- |
Problems in demand estimation for a new technology / Robert J. Thomas -- |
| -- |
On improving the effectiveness of test marketing decisions / Madhav N.Segal and J. S. Johar |
| 505 #0 - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
[Pt. VI: The development of new services] |
| Title |
Designing services that deliver / G. Lynn Shostack -- |
| -- |
Success factors in developing new business services / Ulrike de Brentani -- |
| -- |
Insurance product development: managing the changes / Axel Johne |
| 505 #0 - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
[Pt. VII: Organizational interfaces in new product development] |
| Title |
Organizing for innovation / Michael Tushman and David Nadler -- |
| -- |
Managing the R&D-Marketing interface / Ashok K. Gupta, S. P. Raj and David Wilemon -- |
| -- |
Significance of project management structure on development success / Erik W. Larson and David H. Gobeli |
| 590 ## - LOCAL NOTE (RLIN) |
|---|
| a |
22.67 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
New products. |
| 9 (RLIN) |
5930 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Business and Management. |
| Source of heading or term |
ukslc |
| 9 (RLIN) |
31536 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Research & development management |
| Source of heading or term |
thema |
| 9 (RLIN) |
46531 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Business & Management |
| Source of heading or term |
thema |
| 9 (RLIN) |
46532 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Hart, Susan J. |
| 9 (RLIN) |
23070 |
| 902 ## - LOCAL DATA ELEMENT B, LDB (RLIN) |
|---|
| a |
160808 |
| 903 ## - LOCAL DATA ELEMENT C, LDC (RLIN) |
|---|
| a |
MARS |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
|---|
| a |
.b10086742 |
| b |
cgen |
| c |
- |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Suppress in OPAC |
0 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| Operator's initials, OID (RLIN) |
2 |
| Cataloger's initials, CIN (RLIN) |
010425 |
| First Date, FD (RLIN) |
m |
| Local |
a |
| -- |
- |
| -- |
0 |