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New product development : a reader / edited by Susan Hart.

Contributor(s): Material type: TextTextPublication details: London : Dryden, c1996.Description: xiv, 508p. : ill. ; 24 cmISBN:
  • 9780030990090:
  • 0030990092
Subject(s): DDC classification:
  • 658.575
Contents:
The dimensions of industrial new product success and failure / R. G. Cooper -- A study of success and failure in new product innovation: the case of the US electronics industry / Modesto A. Maidique and Billie Jo Zirger -- Successful product innovation in UK and US firms / Axel Johne and Patricia Snelson -- Dimensions of success in new product development: an exploratory investigation / Susan Hart
Defining the charter for product innovation / C. Merle Crawford -- The strategy-performance link in product innovation / Robert G. Cooper -- The product family and the dynamics of core capability / Marc H. Meyer and James M. Utterback -- Product development strategy: an integration of technology and marketing / Harry Nyström
The multiple convergent processing model of new product development / Susan J. Hart and Michael J. Baker -- New product models: practice, shortcomings and desired improvements / Vijay Mahajan and Jerry Wind -- Concurrent product development for fast-track corporations / R. Ray Gehani -- Evaluating QFD's use in US firms as a process for developing products / Abbie Griffin
The voice of the customer / Abbie Griffin and John R. Hauser -- Generating and screening new product ideas / Linda Rochford -- Successful industrial products from customer ideas: presentation of a new customer-active paradigm with evidence and implications / Eric Von Hippel -- Do firms need a custom-designed new product screening model? / Ulrike de Brentani -- Concept Testing / William L. Moore
New product forecasting models: directions for research and implementation / Vijay Mahajan and Jerry Wind -- Evaluating new products: a system, not an act / C. Merle Crawford -- New product testing: a review of techniques / Patricia Greenwald and Marshall Ottenfeld -- Problems in demand estimation for a new technology / Robert J. Thomas -- On improving the effectiveness of test marketing decisions / Madhav N.Segal and J. S. Johar
Designing services that deliver / G. Lynn Shostack -- Success factors in developing new business services / Ulrike de Brentani -- Insurance product development: managing the changes / Axel Johne
Organizing for innovation / Michael Tushman and David Nadler -- Managing the R&D-Marketing interface / Ashok K. Gupta, S. P. Raj and David Wilemon -- Significance of project management structure on development success / Erik W. Larson and David H. Gobeli
Holdings
Item type Current library Call number Copy number Status Date due Barcode
General Lending Carlow Campus Library General Lending 658.575 (Browse shelf(Opens below)) 1 Checked out 27/08/2020 42393
General Lending Carlow Campus Library General Lending 658.575 (Browse shelf(Opens below)) 1 Available 30804
General Lending Carlow Campus Library General Lending 658.575 (Browse shelf(Opens below)) 1 Available 27023

CW838

CW037, CW043

Includes bibliographical references and index.

[Pt. I: Success and failure in new product development] The dimensions of industrial new product success and failure / R. G. Cooper -- A study of success and failure in new product innovation: the case of the US electronics industry / Modesto A. Maidique and Billie Jo Zirger -- Successful product innovation in UK and US firms / Axel Johne and Patricia Snelson -- Dimensions of success in new product development: an exploratory investigation / Susan Hart

[Pt. II: The strategic dimension of new product development] Defining the charter for product innovation / C. Merle Crawford -- The strategy-performance link in product innovation / Robert G. Cooper -- The product family and the dynamics of core capability / Marc H. Meyer and James M. Utterback -- Product development strategy: an integration of technology and marketing / Harry Nyström

[Pt. III: New product development models] The multiple convergent processing model of new product development / Susan J. Hart and Michael J. Baker -- New product models: practice, shortcomings and desired improvements / Vijay Mahajan and Jerry Wind -- Concurrent product development for fast-track corporations / R. Ray Gehani -- Evaluating QFD's use in US firms as a process for developing products / Abbie Griffin

[Pt. IV: The early stages of the new product development process] The voice of the customer / Abbie Griffin and John R. Hauser -- Generating and screening new product ideas / Linda Rochford -- Successful industrial products from customer ideas: presentation of a new customer-active paradigm with evidence and implications / Eric Von Hippel -- Do firms need a custom-designed new product screening model? / Ulrike de Brentani -- Concept Testing / William L. Moore

[Pt. V: Later stages of the NPD process] New product forecasting models: directions for research and implementation / Vijay Mahajan and Jerry Wind -- Evaluating new products: a system, not an act / C. Merle Crawford -- New product testing: a review of techniques / Patricia Greenwald and Marshall Ottenfeld -- Problems in demand estimation for a new technology / Robert J. Thomas -- On improving the effectiveness of test marketing decisions / Madhav N.Segal and J. S. Johar

[Pt. VI: The development of new services] Designing services that deliver / G. Lynn Shostack -- Success factors in developing new business services / Ulrike de Brentani -- Insurance product development: managing the changes / Axel Johne

[Pt. VII: Organizational interfaces in new product development] Organizing for innovation / Michael Tushman and David Nadler -- Managing the R&D-Marketing interface / Ashok K. Gupta, S. P. Raj and David Wilemon -- Significance of project management structure on development success / Erik W. Larson and David H. Gobeli

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