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Customer relationship management : making hard decisions with soft numbers / Jon Anton.

By:

Anton, Jon

Contributor(s):

Material type: Text

Text

TextPublication details: Upper Saddle River, N.J. : Prentice Hall, c1996.Description: viii, 183 p. : ill. ; 25 cmISBN:

0134384741
9780134384740

Subject(s):

DDC classification:

658.812

Holdings ( 1 )
Title notes ( 2 )

Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
General Lending	Carlow Campus Library General Lending	658.812 (Browse shelf(Opens below))	1	Available		40030

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Previous	658.812 Total customer service : the ultimate weapon /	658.812 How to win customers : using customer service for a competitive edge /	658.812 Total customer satisfaction /	658.812 Customer relationship management : making hard decisions with soft numbers /	658.812 Customer relationship management (CRM) : building the business case / Lynette Ryals, Simon Knox and Stan Maklan	658.812 Customer relationship management (CRM) : building the business case / Lynette Ryals, Simon Knox and Stan Maklan	658.812 Relationship marketing : dialogue and networks in the e-commerce era /	Next

Includes bibliographical references (p. 179-181) and index.

27.12

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