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Customer relationship management (CRM) : building the business case / Lynette Ryals, Simon Knox and Stan Maklan

By: Contributor(s): Material type: TextTextSeries: Management research in practice | Cranfield School of Management research reportsPublication details: Harlow : Cranfield School of Management and FT/Prentice Hall, 2000.Description: xvii, 119 p. ; 30 cmISBN:
  • 0273650696
  • 9780273650690:
Subject(s): DDC classification:
  • 658.812

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