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Financial aspects of marketing / by Ruth A. Schmidt and Helen Wright.

By:

Schmidt, Ruth A

Contributor(s):

Wright, Helen, 1944-

Material type: Text

Text

TextPublication details: London : Macmillan Business, 1996.Description: xviii, 298p : ill ; 25 cm. ; pbkISBN:

033363781X
0333637828
9780333637814:

Subject(s):

DDC classification:

658.802

Holdings ( 3 )
Title notes ( 3 )

Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
General Lending	Carlow Campus Library General Lending	658.802 (Browse shelf(Opens below))	1	Available		63933
General Lending	Wexford Campus Library Store - Ask Library Staff	658.802 (Browse shelf(Opens below))	1	Available		45602
General Lending	Wexford Campus Library Store - Ask Library Staff	658.802 (Browse shelf(Opens below))	1	Available		45603

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Previous	658.802 Strategic marketing problems : cases and comments /	658.802 Marketing research : marketing engineering applications /	658.802 Strategic marketing communications : new ways to build and integrate communications /	658.802 Financial aspects of marketing /	658.802 Data mining techniques : for marketing, sales, and customer relationship management /	658.802 Positioning : the battle for your mind /	658.802 Market segmentation : how to do it, how to profit from it /	Next

CW121

Includes glossary and index.

39.76

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