Global marketing strategies / Jean-Pierre Jeannet, H. David Hennessey.
Material type: TextPublication details: Boston : Houghton Mifflin, c2001.Edition: 5th edDescription: xxi, 762 p. : col. ill. ; 24 cm. ; casedISBN:- 0618071881
- 9780618071883
- 658.848
Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
General Lending | Wexford Campus Library Wexford General Lending | 658.848 (Browse shelf(Opens below)) | 1 | Available | 62468 |
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Includes bibliographical references and indexes.
Introduction -- Understanding the global marketing environment -- Analyzing global marketing opportunities -- Developing global marketing strategies -- Designing global marketing programs -- Managing the global marketing effort.
30.00