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Start your own public relations business : your step-by-step guide to success / Entrepreneur Press and Jacquelyn Lynn.

By: Contributor(s): Material type: TextTextSeries: Entrepreneur magazine's start upPublication details: [Irvine, CA] : Entrepreneur Press, c2009.Description: xii, 177 p. ; 23 cm. ; pbkISBN:
  • 1599183382
  • 9781599183381
Subject(s): DDC classification:
  • 659.20681
Contents:
So what is PR anyway? -- A day in the life -- What do you have to offer? -- Who are your clients and how do you sign them up? -- Client relations -- PR and the Internet -- Building media relationships -- Grow your firm through professional alliances -- Structuring your business -- Locating and equipping your business -- Startup economics and setting fees -- Assembling your team -- Financial management -- Marketing your business -- Crisis management lessons learned -- Search engine optimization ethics and guidelines -- Public relations industry resources.

CW808

Includes bibliographical references and index.

So what is PR anyway? -- A day in the life -- What do you have to offer? -- Who are your clients and how do you sign them up? -- Client relations -- PR and the Internet -- Building media relationships -- Grow your firm through professional alliances -- Structuring your business -- Locating and equipping your business -- Startup economics and setting fees -- Assembling your team -- Financial management -- Marketing your business -- Crisis management lessons learned -- Search engine optimization ethics and guidelines -- Public relations industry resources.

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