Start your own public relations business : your step-by-step guide to success / Entrepreneur Press and Jacquelyn Lynn.
Material type:![Text](/opac-tmpl/lib/famfamfam/BK.png)
- 1599183382
- 9781599183381
- 659.20681
Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
General Lending | Carlow Campus Library General Lending | 659.20681 (Browse shelf(Opens below)) | 1 | Available | 63106 |
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CW808
Includes bibliographical references and index.
So what is PR anyway? -- A day in the life -- What do you have to offer? -- Who are your clients and how do you sign them up? -- Client relations -- PR and the Internet -- Building media relationships -- Grow your firm through professional alliances -- Structuring your business -- Locating and equipping your business -- Startup economics and setting fees -- Assembling your team -- Financial management -- Marketing your business -- Crisis management lessons learned -- Search engine optimization ethics and guidelines -- Public relations industry resources.
11.74