Services marketing / David L. Kurtz, Kenneth E. Clow.
Material type:![Text](/opac-tmpl/lib/famfamfam/BK.png)
- 0471180343 (cloth : alk. paper)
- 9780471180340 (cloth : alk. paper)
- 9780471180340
- 658.8
Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
General Lending | Wexford Campus Library Wexford General Lending | 658.8 (Browse shelf(Opens below)) | 1 | Available | 75198 |
Browsing Wexford Campus Library shelves, Shelving location: Wexford General Lending Close shelf browser (Hides shelf browser)
Includes bibliographical references and index.
Introduction to services marketing -- purchase process for services -- consumer expectations of services -- service quality -- operations -- people -- service environment -- pricing -- distribution -- competitive marketing strategies -- managing demand, and productivity -- customer retention -- an integrated communications programme.
25.00