Organisational buying behaviour : the key to more effective selling to industrial markets / Roy W. Hill and Terry J. Hillier.

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Material type: Text

TextSeries: Macmillan studies in marketing managementPublication details: London : Macmillan, 1977.Description: xii, 212 p. : ill. ; 23 cmISBN:

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DDC classification:

Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
General Lending	Carlow Campus Library General Lending	658.72 (Browse shelf(Opens below))	1	Available		21100

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Previous	658.7072 Research methodologies in supply chain management /	658.72 Industrial purchasing strategies : recommendations for purchasing and marketing managers /	658.72 Purchasing principles and techniques : a management approach /	658.72 Organisational buying behaviour : the key to more effective selling to industrial markets /	658.72 Purchasing /	658.72 Reverse marketing : the new buyer-supplier relationship /	658.72 Purchasing.	Next

Includes index.

Bibliography: p. [186]-208.

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