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Event marketing : how to successfully promote events, festivals, conventions and expositions / Leonard H. Hoyle.

By: Material type: TextTextSeries: Wiley event management seriesPublication details: New York : John Wiley, c2002.Description: xxiv, 224 p. : ill. ; 25 cmISBN:
  • 9780471401797:
  • 047140179X
Subject(s): DDC classification:
  • 658.456
LOC classification:
  • .H69 2002
Contents:
Introduction to Event Marketing -- Event Promotion, Advertising, and Public Relations -- Electronic Event Marketing Strategies -- Funding the Event Marketing Program -- Marketing Association Meetings, Conferences, Events, and Expositions -- Marketing Corporate Meetings, Products, Services, and Events -- Marketing Festivals, Fairs, and Other Special Events -- Trends in Event Marketing -- App. A. Selling Summerville's Celebration to the Press.

Includes bibliographical references and index.

Introduction to Event Marketing -- Event Promotion, Advertising, and Public Relations -- Electronic Event Marketing Strategies -- Funding the Event Marketing Program -- Marketing Association Meetings, Conferences, Events, and Expositions -- Marketing Corporate Meetings, Products, Services, and Events -- Marketing Festivals, Fairs, and Other Special Events -- Trends in Event Marketing -- App. A. Selling Summerville's Celebration to the Press.

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