Event marketing : how to successfully promote events, festivals, conventions and expositions / Leonard H. Hoyle.
Material type:![Text](/opac-tmpl/lib/famfamfam/BK.png)
- 9780471401797:
- 047140179X
- 658.456
- .H69 2002
Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
General Lending | Carlow Campus Library General Lending | 658.456 (Browse shelf(Opens below)) | 1 | Available | 78186 |
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Includes bibliographical references and index.
Introduction to Event Marketing -- Event Promotion, Advertising, and Public Relations -- Electronic Event Marketing Strategies -- Funding the Event Marketing Program -- Marketing Association Meetings, Conferences, Events, and Expositions -- Marketing Corporate Meetings, Products, Services, and Events -- Marketing Festivals, Fairs, and Other Special Events -- Trends in Event Marketing -- App. A. Selling Summerville's Celebration to the Press.
52.00