European insights in marketing management / edited by David Midgley and Gordon Wills ; with contributions from Martin Christopher ... [et al.].
Material type:
TextSeries: European insights ; no. 4Publication details: Bradford : MCB, 1977.Description: xi, [8], 251 p. : ill. ; 24 cm. ; pbkISBN: - 0905440242 :
- 0905440242:
- 658.8
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| General Lending | Wexford Campus Library Store - Ask Library Staff | 658.8 (Browse shelf(Opens below)) | 1 | Available | 20240 |
Browsing Wexford Campus Library shelves, Shelving location: Store - Ask Library Staff Close shelf browser (Hides shelf browser)
On cover: Marketing management.
Includes bibliographies.
The management of fashion / Gordon Wills -- Household decision making / Martin Christopher -- Managing new products / David Midgley -- Nursing corporate images / Sherril Kennedy -- Industrial buyer behaviour / John Newall -- Marketing logistics systems analysis / Richard Gregson.
34.37