Digital marketing excellence : planning, optimizing and integrating online marketing / Dave Chaffey and PR Smith.
Material type:![Text](/opac-tmpl/lib/famfamfam/BK.png)
- 9781138191686
- 113819168X
- 9781138191709
- 1138191701
- 9781138191686
- EMarketing excellence
- 658.872 23
- HF5415.1265 .S615 2017
Item type | Current library | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|
General Lending | Carlow Campus Library General Lending | 658.872 (Browse shelf(Opens below)) | Available | 84653 | |
General Lending | Carlow Campus Library General Lending | 658.872 (Browse shelf(Opens below)) | Available | 84654 |
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Revised edition of the authors' eMarketing excellence, originally published in 2002. 34.05 CWB07
Includes bibliographical references and index.
Preface -- Acknowledgements -- Introduction to digital marketing -- Remix -- Digital models -- Digital customers -- Social media marketing -- Designing digital experiences -- Traffic building -- Customer lifecycle communications and crm -- Managing digital marketing -- Digital marketing plan -- Glossary -- Index.