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Digital marketing excellence : planning, optimizing and integrating online marketing / Dave Chaffey and PR Smith.

By: Contributor(s): Material type: TextTextPublisher: London ; New York : Routledge, Taylor & Francis Group, 2017Edition: Fifth editionDescription: xxvii, 660 pages ; 26 cm. ; pbkISBN:
  • 9781138191686
  • 113819168X
  • 9781138191709
  • 1138191701
  • 9781138191686
Uniform titles:
  • EMarketing excellence
Subject(s): DDC classification:
  • 658.872 23
LOC classification:
  • HF5415.1265 .S615 2017
Online resources:
Contents:
Preface -- Acknowledgements -- Introduction to digital marketing -- Remix -- Digital models -- Digital customers -- Social media marketing -- Designing digital experiences -- Traffic building -- Customer lifecycle communications and crm -- Managing digital marketing -- Digital marketing plan -- Glossary -- Index.

Revised edition of the authors' eMarketing excellence, originally published in 2002. 34.05 CWB07

Includes bibliographical references and index.

Preface -- Acknowledgements -- Introduction to digital marketing -- Remix -- Digital models -- Digital customers -- Social media marketing -- Designing digital experiences -- Traffic building -- Customer lifecycle communications and crm -- Managing digital marketing -- Digital marketing plan -- Glossary -- Index.

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