Conducting focus groups : for business and management students / Caroline Oates & Panayiota J. Alevizou.

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Material type: Text

TextSeries: Mastering business research methodsPublisher: Los Angeles ; London SAGE 2018Description: x, 90 pages ; 25 cmContent type:

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Contents:

Introduction -- Understanding focus groups -- Basic components of focus groups -- Conducting focus groups -- Examples of focus groups -- Conclusions.

Holdings
Item type	Current library	Call number	Status	Date due	Barcode
General Lending	Carlow Campus Library General Lending	650.072 (Browse shelf(Opens below))	Available		84765
General Lending	Carlow Campus Library General Lending	650.072 (Browse shelf(Opens below))	Available		84766

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Previous	650.072 Conducting research interviews for business and management students /	650.072 Conducting research interviews for business and management students /	650.072 Conducting focus groups : for business and management students /	650.072 Conducting focus groups : for business and management students /	650.072 Analysing quantitative survey data for business and management students /	650.072 Analysing quantitative survey data for business and management students /	650.072 Designing research questionnaires : for business and management students /	Next

20.63

Includes bibliographical references (pages 81-86) and index.

Introduction -- Understanding focus groups -- Basic components of focus groups -- Conducting focus groups -- Examples of focus groups -- Conclusions.