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Marketing communications : frameworks, theories and applications. Chris Fill.

By:

Fill, Chris

Material type: Text

Text

TextPublication details: Hemel Hempstead : Prentice Hall, 1998.Edition: 2nd edDescription: 560p. ; 24 cmISBN:

9780130102294:
0130102296

Subject(s):

DDC classification:

658.802

Holdings ( 2 )
Title notes ( 3 )

Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
General Lending	Carlow Campus Library Store - Ask Library Staff	658.802 (Browse shelf(Opens below))	1	Available		30492
General Lending	Wexford Campus Library Wexford General Lending	658.802 (Browse shelf(Opens below))	1	Available		30494

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Previous	658.802 Marketing plans : how to prepare them, how to use them /	658.802 Contemporary perspectives on strategic market planning /	658.802 Marketing communications : frameworks, theories and applications.	658.802 Marketing communications : frameworks, theories and applications.	658.802 Marketing communications : contexts, strategies and applications /	658.802 Marketing strategy and competitive positioning.	658.802 Marketing strategy and competitive positioning.	Next

Previous ed.: 1995.

Includes bibliographical references and indexes.

26.24

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